What is Digital Marketing and its Different Options

Today, people spend more time than ever before on the internet. According to leading research, it shows that active internet usage has increased by 5 percent in the last three years alone and that can be a substantial amount of people adding up on the internet. In such a scenario, digital marketing can be an ideal tool to get the needed attention for any business. As more people can be readily accessed through it marketing and reaching out to several people becomes easier and cheaper. It is basically a marketing process for highlighting products or services on the internet, mobile phones, and many other digital platforms.

Digital channels like social media, email and search engines can help in connecting with existing and future customers and therefore, it is no surprise that conventional offline marketing has been rendered obsolete due to digital marketing. And Digital Marketing Agency such as Supple can help you out immensely in your search for maintaining a good online presence among the customers with the help of Supple Review. All forms of marketing entail reaching out to customers at the right place and the right time and that place have now shifted to the internet. Therefore, a business can use different types of digital tactics to connect with prospective online customers.

There are many ways through which a digital marketer can create a marketing strategy, depending on his overall goal. We take a look at them here for a better understanding.

  • Search Engine Optimization – Search Engine Optimization (SEO) is the process of improving the ranking of a website through a search engine, like Google, Yahoo or Bing. If a website is properly ‘optimized,’ it will enjoy a higher ranking in a Search Engine Result Page (SERP). This can be helpful in generating more revenue for a business as there can be more organic traffic on the site. Such a type of digital marketing strategy can be helpful for websites, blogs and infographics apart from many others. Understanding SEO is important as the web works on this rule.
  • Social Media Marketing – Lately, there has been a boom in social media due to the increased participation of people in it. Some of the most common social media sites include Facebook, Google+, Twitter, and LinkedIn together with many others. They can be effectively used to promote a brand and improve its visibility for improving brand awareness and generating leads from them. An attractive content on social media can get the desired boost through this digital marketing strategy.
  • Email Marketing – Email marketing is a very common type of digital marketing technique that is used for communicating with an audience or customer. It can be used in a proper way to spread awareness on any event, offer or discount, target people towards a business website or simply to promote one’s content. There can be different types of emails in this form of marketing and may include a customer welcome mail, subscription newsletters, tips for customer help or a follow-up email after a download, etc.  Supple Reviews can be beneficial when we talk about marketing of any such, as it helps to build a repo between the company and customers.
  • Pay-Per-Click (PPC) – It is a marketing technique in which a publisher has to be paid each time an ad is clicked by him so that traffic can be driven to a site. Google Ad Words is a very popular type of Pay-Per-Click strategy through which top slots in a Google Search Engine Result Page (SERP) can be booked so that links can be placed on it on a “per click” basis. There are also some other ways through which it can work superbly, and that includes promoted tweets on Twitter or paid ads on the social media giant, Facebook. Supple Review can help you formalizing the best marketing strategy as it gives you the synopsis of the all the customer reviews for your product or services.


We have noticed some of the commonest digital marketing strategies that can be put to effective use. However, apart from them, there is also Content Marketing, Affiliate Marketing, Marketing Automation, and Native Advertising, to name just a few. Depending on the need and circumstances, each of them can be chosen or even mixed and matched so that a marketing campaign can progress in the most desired manner to meet its end goal. And tools such as supple review can be a game changer.