There are a number of social networking sites that are so designed for individual, organizational, and business use. Among them is MySpace, which is a social media that is especially devoted to teenagers who want to create a virtual nook in which they can embody their personality, hobbies, and interests. MySpace is so successful that it is now among the top ten largest Internet properties.
While MySpace can be considered primarily created for personal use, it also has become an integral part of organizations and businesses that want to promote themselves and the products and services they offer. Like many social networking sites such as Facebook and Twitter, MySpace is used by entrepreneurs for effective business communication and promotion because it is relatively cheaper than the traditional methods of advertisements. In fact, even established companies such as RingCentral a phone service provider, and Nestle, a food company, take advantage of social media such as MySpace.
MySpace is said to be especially useful to cash-strapped small and mid-sized businesses that need to find an alternative channel through which they can communicate. Many businesses have used this social networking site to widen its network, generate connections, and create an affordable place wherein they can put up their advertisements.
But in many sectors of the business world, there are misgivings as to whether MySpace can really help businesses to dig gold and prosper. Some of them points out that MySpace can be astonishingly effective only when your company caters to teenagers, from whom this social networking site was originally designed. It is said to be effective only when you place most of your sales prospecting and networking in the newspaper’s Personas section.
In terms of networking, some critics claim that MySpace is of little help to entrepreneurs. For example, a search for networking on the Browse option of MySpace generates people who are more interested in love and relationship than in the actual business context of networking. Also, information that can be found in the pages of users of MySpace are more often than not superfluous and irrelevant for your business undertaking.
Even the business or entrepreneurial groups that you can scout for in MySpace presents some difficulties. For one, the sheer number of these groups—more than 8000—makes it hard for you to filter which of them are legitimate and which are merely bogus accounts. Even though you may stumble upon a genuine account or group that you are looking for, these may involve multi-level marketing pitch and may not really be worth the effort.
When it comes to advertising and promotion, MySpace offers a number of features that can purportedly help you increase your market reach such as listings and ad banners. Yet these features may, again, appeal only to teenagers, and are especially advantageous for businesses engaged in the entertainment industry such as music and film. Thus, it can be said that MySpace, which has two sections devoted for film and music, caters to a limited variety of businesses that have a strong appeal to the youth.
To sum up, while MySpace, just like any other social network, can serve as a cheap alternative channel for businesses to increase their market reach, there are questions as regards it effectiveness. In fact, if you are looking for a good social media platform, LinkedIn, Facebook, and Twitter may prove to be more effective.