Internet marketing, particularly SEO, is not just about improving your site and making it more search engine-friendly. It is also not just about coding a better site with tags and other elements. SEO is certainly more than that. One of the elements that any good SEO campaign should have is off-site SEO. Off-site SEO is the act of promoting your site across the internet. To improve your website’s off-site SEO performance, you need to do a number of things.
Content marketing is a great off-site SEO instrument. First, you need to get in touch with other websites that are relevant based on the topics they discuss. Be sure to avoid sites that are direct competitors with yours. Reach out to these sites and explore the opportunity to publish your content with backlinks to your site.
The second part of this process is actually producing good quality content to post. You can either follow a set of topics given by the site owners, or write about topics related to your industry or to your products and services. Avoid hard-selling your products when doing content market. The goal here is to reach new audience and expand the scope of your SEO campaign.
Another simpler way to reach out to new audience is by launching a comment marketing campaign. As the name suggests, you simply go out and write comments on other sites relevant to your own. Since site comments also link back to the commenter’s site, comment marketing is a good way to build a large network of backlinks in a relatively short amount of time.
The one thing you need to avoid when using comment marketing to promote your site is spamming. Once your site address or email address is marked as spam, it would be difficult to get them unmarked. Even worse, networks of sites using the same spam filter will all automatically ban you from commenting.
Write relevant, meaningful comments on other people’s blogs and websites to get attention. You can even open up new possibilities of doing collaborations and cross-promotions once you get to know the site owners through the Comments box. You don’t even have to do the commenting yourself, because there are affordable SEO services you can use to help you.
If you don’t have social media pages already set up, you are missing out on a huge opportunity to promote your site. Social media is the hottest way to reach out to a truly wide range of audience. Social media is also good for connecting with your viewers directly, allowing you to create a more personalized experience in general.
Let’s not forget that social media pages are great sources of quality backlinks for your site. The more you post on social media, the more attention you will get in return. Focus on building a strong online presence and be sure to respond to your users whenever possible. After all, social media is all about engagement and interaction.
There are still plenty of things you can do to improve your off-site SEO efforts, but these are the basics that you need to cover. For more SEO tips, be sure to stay tuned right here on this site.