Today, you don’t necessarily need to open a brick and mortar store to start a business. With an online market featuring free software and website platforms, and online markets like Etsy, Amazon, and eBay, most anyone can start their own business. The market is saturated with business owners and it is harder than ever to acquire a competitive edge to keep you at the forefront of your industry. You must corner a unique corner of the market and go above and beyond with customer service to impress and hold on to a loyal consumer base.
Change with the Times
Diversify where you promote your company. It could be social media, Amazon, eBay, Etsy, post wherever your product is applicable to be posted to attract new customers continually. In conjunction with expanding your marketing placements, you should expand your products or services. With updates in technology and trends, it is important to keep up with it all and offer your target audience what they crave. In addition to staying relevant, keep your prices competitive. Do your research with the pricing of companies similar to yours and find a way to top them in quality and value.
Word of Mouth
You could ask for your current customers to go to bat for you and spread the word about your business. Through social media and services like Yelp, they could reach thousands, if not millions, of people, in no time letting them know about the good experiences they have had with you and your product or service. Word of mouth is still one of the most powerful marketing strategies and should not fall by the wayside.
Ask for, and respond to, feedback. Keep a clear line of communication with your customers, thank them when they compliment you and resolve their issues when they have a complaint. Showing that you genuinely care about their experience with you and not just the money they bring to you will keep them coming back.
You can ask your customers to sign up for emails to be kept in touch with about special sales and promotions. They may not be thinking about what they need from you until they get an email notification. They may be enticed to buy a product they were holding off on because of pricing and if they see in your email that there is a special going on, it is likely they will head over and purchase it from you. AvaCare Medical, one of the nation’s largest medical supply companies, uses regular email campaigns to offer sales, information and product previews. “Our customers often go straight to our site from within their emails and head to check out,” says Steven Zeldes, AvaCare Medical CEO. “Regardless of the content, emails are a great way to keep your business name in front of customers and remind them to shop when product needs arise.”
Once you’ve established proven ways to attract new clientele, it is important to keep them around for the long run. The goal is to keep customers for life and stellar customer service is the way to achieve that.