If there’s one that is extremely important for companies all around the world, it’s that nearly all of them rely on digital marketing in one way or another. Within the last couple of decades, reaching out to prospective and current customers has become easier and more affordable than ever. This is in large part due to digital marketing, which has created the opportunity for tools and techniques that can be used by any business, big or small.
Digital marketing tools like email marketing and digital advertising have become the backbone of modern marketing strategies. However, like all marketing techniques, there are still ways for businesses to use them more effectively. Here are some things you can do to elevate your digital marketing and pull in better results.
While digital advertising is relatively cheaper than traditional, physical ads, the downside is you’re up against a lot of competition. The internet is filled with ads, so cutting through the noise can be a bit of a challenge. There are ways to ensure you’re getting the most value out of your advertising dollars, however.
One of these techniques is geofencing. Triadex Services defines geofencing as a location-based marketing technique that allows you to send targeted ads to your customers when they’re near or in your store or even your competitors’ stores. This ensures that your customers receive your ads at a crucial moment in their buying process, increasing the effectiveness of your campaign.
Email marketing is a fundamental aspect of every digital marketing campaign, but it can be hard to pull off effectively. Modern customers are used to receiving regular promotions from dozens, if not hundreds of businesses. Only a few of these emails get the coveted clicks and sales that they need; the rest are simply left unread or even deleted. So how do you make sure that your emails are some of the lucky ones?
Ecommerce agency CEO Jonathan Long has written up a shortlist of tips that businesses can use to improve their email marketing performance. Key points include ensuring that you have an updated, verified list of recipients, are able to personalize content to each customer, take the time to test each email before sending it out, and have clear calls to action. More thoughtful emails ensure that you’re getting the engagement you need while improving relationships with new and old customers.
Finally, let’s talk about video marketing. Video marketing is the marketing world’s new darling. Within a few short years it’s proven its worth in engagement stats, capturing customers’ attentions for longer. On social media, video is one of the most shared types of posts around. Most marketers and businesses are growing their video marketing budgets, proving that it’s an effective method that’s here for longer.
But how do you make a good technique even better? In our post ‘Easy Video Marketing Tips with CNG’s Senior Videographer: Kodyak Tisch, we talk about a few things you can do to bump up your video marketing quality. Focusing on engagement and education, telling a story, and calling your customers to action are all important elements you need to consider in mapping out your video content. You should also make use of VSEO or video SEO to ensure that your videos are indexed in search engines and pulling in greater numbers of viewers. There are as many different ways to improve your marketing campaign results as there are marketing techniques. Put simply, good marketing takes a lot of careful thought. Creating unique and engaging content, studying consumer behavior, and personalizing your content to build relationships with your customers are all methods that take a bit of work. But once you invest a little time and effort into all of that, you’re sure to see the results roll in.