In today’s era, there are many resources available to us to establish our business. But this ease comes with several challenges. A significant challenge that most startups face is competing in cutthroat competitive environments. Since diving into the business realm is now convenient, this creates an ocean full of direct and indirect competitors. Therefore, to succeed and achieve the top spot, businesses need to reshape their strategies and address dynamic consumer needs.
Digital presence is key to gaining widespread recognition and offering unique products/services. However, it is crucial to understand the various elements that help build a robust online presence. Undeniably, an effective SEO strategy is critical to gaining the target audience’s attention and converting them into loyal customers. Below, we share a practical SEO guide for startup businesses to thrive in 2021.
Work On Your Goals
Every business strives to achieve increased ROI, more traffic, and high-quality leads. But this does not define your actual goal. Pen down your business goals and objective and then move onto digital practices and strategies to help achieve them.
Once you have your long terms goals in view, you can align strategies to achieve them. These strategies can be brand awareness strategies, outranking search results, attracting large traffic, reducing bounce rate, and generating higher leads.
Look Into Technicalities
SEO is not only about researching keywords and developing content. It is crucial to put in immense effort to gain recognition from the search engines. It includes Meta descriptions (the text that appears under the title whenever you search), Meta titles, alt texts of images, page’s speed, headings, and above all, indexing and crawling.
Indexing is when Google reads and analyzes your content and decides whether to rank it or not. For this, you need to submit an XML sitemap on your Google Search Console whenever you update the website. Now the question is, how to do that? You can always use reliable sitemap generator tools that make your visual representation appealing to search engines and users.
Strategize Keywords and Content
Keyword research can be a hectic task, but you can use tools to get yourself a list of popular keywords.
Firstly, analyze your target audience and then research the words they use to find products/services similar to your offering. We would recommend analyzing the keywords your competitors are targeting and develop the content strategy around them.
Businesses these days need to prioritize mobile phones over desktops because people carry out most activities through their smartphones. Since we are talking about startups, you do not get the traffic right away. But Google never misses out on analyzing your website’s mobile optimization.
And even if you ace in other practical tips and rank among the top ones, your bounce rate will tell Google to de-rank you. Additionally, around 57% of users give your business negative feedback if your site fails to load on their mobile phones.
Always ensure to check the mobile-friendliness of your website to reduce bounce rate. The loading time of text and images, the preview, placement of icons, any element that makes it difficult for the user to navigate can backlash your overall SEO.
Gear Up For Link Building
Link building is a common practice for off-page SEO. It is one way of getting recognition in front of Google by increasing your website authority. Here other reputable websites link back to your business and ensure your authenticity.
For link building, you need to browse the internet and see which blogging websites allow you to publish your work as a guest. Give them value by providing informative content and hyperlink your business website for a better lead. Other options here can be designing visually attractive and explanatory infographics and encourage others to incorporate them. You can also go for videos or use social media to get backlinks.
Keep a Check on Analytics
Instead of pursuing newer strategies, it is best to analyze the previous strategy and determine whether the outcomes are satisfactory or not. Cross-check the results with the goals you set initially and follow the changing market trends.
Evaluate your brand’s reputation, rankings, traffic, conversions, ROI, and link-building status. If your graph goes down, look where you went wrong, dig into the technicalities, and re-check every element.
If you are not getting the traffic, conduct keyword research, inspect each element of your website and gauge which areas need improvement.
The Final Thoughts
Startups can become lucrative within a year if they adhere to effective SEO strategies. Businesses in 2021 are all about digital existence, and SEO is the key to attracting users.
Before you begin, it is imperative to research various areas, such as analyzing your competitors or working on keyword research. Then, strategize your website content based on high-volume keywords and low difficulty. Ultimately, it will become easier for you to survive in the competitive digital realm if you follow best SEO practices and evolve with changing trends.