This Is the Ultimate List of Data Visualization Tools to Grow Your Business

In business, guessing rarely turns out to be the right choice. For this reason, companies make great efforts to collect and analyze data in order to improve various aspects of their business, the end goal being an increase in sales.

And while data is extremely valuable, we somehow get bored by numbers no matter how useful they are. Well, if statistics are not enough to persuade people and a picture is worth a thousand words, can we combine these two?

This is where data visualization tools enter the stage. They help teams manage, present and make sense of otherwise complex and unattractive numbers.

We compiled a list of five data visualization tools which can help you sort through complex data and gain a clear insight into your findings.


If you need a tool for data analysis, reporting and insights, you should give Sisense a chance.

It is a highly customizable data analysis tool, which helps you identify data sources and integrate them into your business operations. With this end-to-end solution, you can prepare, analyze and visualize all data that you generate from a variety of areas such as email and social media marketing.

Through a number of interactive dashboards built into the system, you are able to visualize your data and explore it from any angle and granularity, which allows for quick and accurate insights.

Sisense is extremely flexible and easily integrated with third-party plugins, as well as customized through JavaScript APIs.


You know that conducting market research is extremely important, but it is practically worthless if you can’t visualize it.

Tableau is a powerful and popular tool that helps you integrate a number of data sources and include them in customizable and interactive visual representations.

An integrated business intelligence and analytics software application, it gives you an insight into key business data. It works great with the most popular data source forms such as:

  • Excel
  • SQL Server
  • Google Analytics
  • Salesforce

The software’s live visual analytics and interactive dashboard allow for categorizing datasets to gain relevant insights and create new opportunities. Heatmaps and scatter plots enable you to create interactive and shareable data for your team.

In spite of its complexity, Tableau offers a detailed guide and helpful support where you can learn how to create impressive visualizations.

IBM Watson Analytics

The technical expertise behind IBM Watson Analytics is easily noticed by everyone who uses this tool for business data visualization.

The software is mainly targeted at database experts, but it is also useful for beginners due to its integration of natural language queries. Thanks to its smart data discovery, automated predictive analytics and cognitive capabilities, the tool practically allows you to interact with data in a conversational manner.

With Watson Analytics, you will enjoy advanced but simple analytics, discover relationships, test correlations and develop outlooks which are irreplaceable on your way to achieving great results.

However, one major drawback of this software is that it does not analyze your data in real time.

Google Charts

This free tool by Google is very useful for all developers and data analysts who use data to create their own graphs, charts and other visuals. Google Charts creates interactive and dynamic graphics which are based on HTML5 and easily embedded into your website.

Although the software was mainly created for experts at HTML and JavaScript, beginners can use it as well. Along with the tool, you get a detailed guide full of templates and references that can help you create specific types of visuals and implement various data sets.

Primarily a tool for generating basic visuals, you can nevertheless use it to create impressive and complex visual representations by adding Google Charts shortcodes and customizing it in additional ways.

ArcGIS Online

ArcGIS is a data visualization tool which represents your data geographically. It is an advanced geographic data system with a number of uses such as data visualization with geographic parameters.

This software helps you use your compiled data to make interactive and visually complex maps. You can use it to generate:

  • heatmaps
  • location-based analytical models
  • interactive maps with pop-up windows
  • 3D rendering of maps

ArcGIS has a great number of readily available maps of the world that contain borders, boundaries, streets and topographic information. These can be layered and customized with your own data, which can help set your lead generation according to geographical locations.

Finally, this location intelligence software is cloud-based and can be integrated with dozens of add-on applications.

About the author:

Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world and has visited over 65 countries. In his spare time, he writes about SaaS and business at