Search engine optimization is still important for businesses. In the age of social media dominance, some business owners question whether search engine optimization is still something that they should be worried about for marketing their businesses, but search engine optimization is just as important now as it ever was. Content is still king, so having optimized content on your page is still the best way to rank higher and draw prospective clients and customers. Optimizing for mobile devices is also important. These days more than 60% of people use their smartphones to search the Internet for products and services, shop, and browse social media. If you find optimization overwhelming these five tips can help you optimize your site for better rankings and results:
The End Experience Matters
When you’re creating a website for your business, always keep the design simple and the interface clean and easy to navigate. Information should be presented in a straightforward way that is designed to look great on a desktop, laptop, or mobile phone or tablet. Don’t try to dazzle customers with overdesign that can drag downloading time. Make it easy for customers to find the information, products, and services that they’re looking for.
Get A Technical Audit
When was the last time you had a technical audit done to make sure that your website is configured properly? If you haven’t had any technical updates done since your site was set up, it’s time to have a professional audit done. You could be bouncing customers away due to incorrect configurations and not even know it.
Play A Long Game
Getting the optimization of your site just right takes time and patience. SEO rankings don’t change overnight. It takes time to build the ranking and improve your position. Make sure that you have good metrics in place and use them to measure the success of your SEO strategy but don’t make changes quickly. Measuring basic KPIs over time will give you a better overall picture of the impact of the optimization changes that you’ve made. You’ll be able to make better and more informed decisions about SEO strategy and practices when you give optimization some time to show results.
Use Keywords Creatively
Keywords aren’t just for website content. Use your keywords across all mediums and in creative ways to drive more traffic. You can use keywords in videos, content marketing materials, email marketing campaigns, social media campaigns, and in other ways that will help boost traffic to your website. Video SEO can help put your videos higher in search engine rankings as well as driving traffic to your site.
There Are No Shortcuts
Shortcuts don’t work. They might give you an uptick in traffic briefly but they could ultimately bring down your business and ruin all your optimization efforts. You can put your reputation at risk if you use these types of methods and the short term gain isn’t worth the long term cost.
CNG Has The SEO Solutions Your Business Needs
Working with our SEO experts is the best way to get the long term search engine optimization results that your business needs. Contact CNG today and our experts can provide the optimization you need as well as help with content marketing, email marketing, social media management, graphic design, and site design.