11 Things to Look for in a Link

Unless you’ve been hiding under a rock as an SEO pro, you probably know that links still to matter in
2012, and yes, it’s probably going to matter five years from now, too. Sadly, for those who used to
build links with lousy services such as BuildMyRank and xRumer back in day found that they could rank
relatively fast with 150-word worthless blog posts. As you know by now, those days are thankfully long

Today, links still matter and if you’re out there trying to build links, you have to realize that all
links aren’t created equally. To help you find amazing links that will make your website look more
authoritative to Google, here are 11 things that you should always look for in a backlink –

#1 The Niche – Does it Belong?

If you’re building a website on dogs, don’t try to get links on a candle website. It’s always best to get
links that relate to your industry. This is great for both SEO efforts and drawing traffic in from targeted

#2 Domain Authority – How Powerful is it?

While it doesn’t hurt to get links from a young website here and there, don’t just focus on those.
The power is really in those websites that already have authority. Using tools such as the SEOMoz
OpenSiteExplorer, try to see what kind of score the site has. Obviously, the higher the score, the better
it may be for your website.

#3 Traffic – What Kind Does it Get?

Like the domain authority, try to see what kind of traffic the website gets. Resources such as
Compete.com can give you a rather good idea how much traffic the site is getting. The more traffic it
gets, the more traffic they can send to your page.

#4 The Content – How Good?

Be sure to read over the website and see what kind of content they produce. How do you like it? Is
it good? You don’t want to have a link on a website that doesn’t have great spelling or grammatical

#5 The Location of the Link

A link will generally fare well in the middle of a post. While this doesn’t have to be the targeted location
for your link, studies have shown that footer and sidebar links tend to pass less link love.

#6 Who Do They Link To?

Like the content, make sure that the website isn’t linking out to spammy websites such as casino,
pharmacy or porn websites. These links can easily discredit your link fast.

#7 The Anchor

In the post-Panda and Penguin days, the anchor text of your website has to be closely looked at. Make
sure that you don’t use the same anchor text over and over. Instead, make sure that you vary it in many
different ways.

#8 What About Social Media?

Aside from the link, how has the page been promoted on social media outlets? Does it have any likes?
Does it have any re-tweets?

#9 How Often is that Page Updated?

A page that is often updated will be loved by many search engines. Even if you write a post for a
website, try to leave a comment to refresh the page a tad.

#10 Does that Page Have Any Good Incoming Links?

Every page on a website, even an authoritative website will have links heading out to random pages on
their website. If you get a link on a page that already exists, see who else is linking to that particular

#11 How is the Site Indexed?

As our last point, make sure that the link you’re getting is indexed by Google. To see if it’s indexed, all
you will have to do is copy and paste the URL in the Google index. If it pops up, it means it was indexed.


Kathy runs the website, How Much? — A place that helps you find the prices on anything and everything!