As the internet constantly changes, sometimes at a rather alarming rate, it goes without saying that so do current trends and modern practices involved in digital marketing. Last year alone saw plenty of changes to what works and what doesn’t work in the industry. In addition to Google rolling out a new mobile index, the rising growth of social media and live streaming has innovated the scope of content marketing. Virtual and augmented reality have given a new meaning to consumer engagement. In short, there has never been a better time to get into the field of digital marketing. If the digital world keeps spinning in at such a rapid pace, we can only expect some major changes to come about along with the new year. The following are 10 digital marketing trends that you shouldn’t ignore in 2019.
1. Voice Technology
Since the conception of voice-activated search devices, like Apple’s Siri and Amazon’s Alexa, voice technology is quickly increasing in popularity. Consumers can now shop without ever even viewing a product page or virtual cart. Buying things from Amazon, eBay and other reputable shopping networks is simply a spoken word away. Voice technology made quite a buzz last year and is expected to only grow in popularity. More companies are jumping on the bandwagon and implementing voice technology into their devices. The demand for voice-activated services, like shopping, GPS, music, and other, various forms of entertainment is already increasing, especially through the holiday seasons. With no signs of slowing down, digital marketers will want to keep an eye out, optimizing their efforts for voice-related technology.
2. Artificial Intelligence
Despite growing concern over a supposed robot takeover, artificial intelligence is, indeed, taking over. Digital marketing is one aspect of the technological world becoming most automated. Today, everything from emailing to social outreach is being handled by automated computers and robotic technology. Even processes that are far more complicated than digital marketing are being automated. Medical surgeries, police security, and pet care just a few parts of life which are being automated in the modern age. Furthermore, there seems to be no stopping the normalization of artificial intelligence. Fast-food and factory workers are, in fact, fretting that automation will literally steal their jobs from them! This is one trend that digital marketers should not ignore. Instead of fighting against the AI revolution, marketers should utilize this technology within their own careers and marketing efforts. While things like content creation, human and public relations, and employee cooperation require a certain human touch, you can automate your analytic data, social media posts, email lists, and time-sensitive B2B communications.
3. Social Media
Most of the civilized world today is connected through social media, whether the preferred platform is Facebook, Twitter, Reddit, Instagram, or Tumblr. With millions of users signing up for social media each and every day, global populations have never been more interconnected. Thus, social media has become a staple of every successful digital marketing campaign. Not only does social media provide marketers with an incredibly wide network of social resources, but it also allows all new forms of content to be produced and shared in real-time. Live streaming is the content of the future, transporting users directly into whatever is they happen to be viewing. It’s as if members of social media are right there, in the middle of the action.
4. Video Content
Speaking of live streaming, all types of video content is expected to remain at the top of the list when it comes to the most successful and shared content on the internet. In addition to real-time video content, all types of videos tend to be the most engaging and immersive content online.
5. Augmented and Virtual Reality
With the advent of virtual reality goggles and software which augments reality around us, these advancements are quickly on the rise, especially when it comes to business and digital marketing. Furniture companies are now allowing potential customers to literally view pieces in their homes via virtual reality. Movies can now be screened in virtual theaters. Video games are utilizing the world around us by augmenting reality and throwing users directly into their favorite games. In regard to digital marketing, virtual and augmented reality allows consumers to preview products or services before investing any time or money into them.
6. High-Quality Content
Videos and virtual or augmented reality aren’t the only types of content that will still be relevant to digital marketing for some time to come. All types, including text and images, are still expected to be one of the most important factors contributing to effective digital marketing efforts. Some of the top marketing agencies, like a1future.com, are still relying on high-quality content production to push sales and garner widespread attention. Figuratively, content is what keeps the internet world spinning and continues to engage users, first and foremost.
Although Snapchat would also fall into the social media category, Snapchat is a little different. This platform is closer to live streaming than conventional social media. Everything is current, quick, and often anonymous. Also, Snapchat operates with its own form of coded communication, implementing “snap codes” into the user experience. Products from Redbull to fast-food include their respective company’s own snap codes on packaging, which users can engage with in order to collect deals and valuable news about a particular brand. As Snapchat becomes a leader in social communication and one of the most downloaded mobile apps on the market today, digital marketers will definitely want to include the application in their campaigns.
8. Email Lists
While email lists are a somewhat old-school approach to digital marketing, it still holds up. Why fix what isn’t broken? Most people still rely on their personal or business email accounts in order to manage their other online accounts. Plenty of platforms still require a valid email address to log in and set up accounts. As ancient as it may seem, email is an aspect of the internet that doesn’t seem to be going anywhere, anytime soon.
9. Mobile Devices
Since Google started indexing sites based on their performance on mobile devices, digital marketers have been even more concerned with appealing to primary mobile users. Mobile technology was already a preferred method of using the internet for most people, with mobile phones and tablets on the rise for decades. Now, websites are implementing accelerated mobile pages (AMP) in order to promote mobile speed and quality of user experiences.
Along with automation, chatbots are expected to keep trending into 2019. By using chatbots, websites and businesses can quickly respond to user requests and messages without the energy exerted for humans to sift through each and every chat message. Moreover, customers receive answers to their questions faster than ever before when communicating with a chatbot. Digital marketers shouldn’t ignore this innovative technology when delivering results to clients.