When mobile-first indexing was initially rolled out, there’s no denying that many webmasters and businesses alike were a little unsure on what this meant for sites. However, since it’s implementation, it has arguably become one of the most detrimental changes that have been made in recent years in terms of Google optimizing their content to the most used medium. As a result, its become clear that business shouldn’t be taking this update lightly and so whether you decide to optimise your content on your own or you choose to use an Essex SEO service then this will take time to get right but the results will be more than worth it.
In order to better cater for mobile-first indexing, businesses need to adapt their content to suit mobile optimisation standards. If your content is not optimised for this then you will be pushed further down the SERP’s as a result. With mobile comes both long-tail and short form searches and so ensuring that content is kept concise, useful, high quality and optimised with both short and long tail keywords can give your website a fighting chance in the rankings.
When looking at mobile first indexing it is all about the content (as stated above) and the user experience. Without these two elements, you will have content that is not favoured by mobile-first indexing and could affect the trust and rank of your site. User experience is not only measured in the content that is being created, but it is also the overall usability of the site and as a result, ensuring that you have a clear, easy-to-use mobile site is vital. By forming easy navigation, increasing site speed and optimising information architecture, you can help with overall accessibility that works well with the way that customers interact with your site, making for an all-around better experience.
Increased Brand Exposure
Ranking highly in the SERPs has always offered a way for brands to increase exposure for their products and their company as a whole and mobile-first indexing is offering new ways to do precisely that. This form of indexing is particularly useful for small, local businesses looking to outdo their competition. Mobile offers users a new way of searching for the information they need, whether that’s the answer to a question or the location of a nearby pharmacy, and so to truly optimise for mobile, businesses should ensure that their Google My Business listing is fully filled out and mobile-ready, their content is optimised for featured snippets and that their website has been designed and formed with local SEO in mind.
Due to the demanded loading speed on mobile being so much faster, the pressure is on for businesses to optimise their content to load quickly. This is down to 55% of people now using mobile as their main source of searching over that of traditional desktop search and with the average speed sitting as 2-3 seconds, it’s more important now than ever before to get those loading times sped up. By boosting your website speed, you can both appease Google’s crawl bots, ensuring that you will rank above the rest, and cater to consumer demand to reduce your bounce rate.With all this in mind, mobile indexing is not something that should be ignored and instead, you should focus on optimising your content and utilizing the parts of the platform that is available to you. Where will you start making changes for your site for mobile indexing?