Have you created a mobile app yet for your business? If not, what are you waiting for? Millions of smartphone and tablet users across the country use and download mobile apps every day. There are mobile apps for almost everything, and the general consensus seems to be that they greatly increase a user’s experience and mobile capabilities. Basically, people love apps. There are more than half a million in the iTunes App Store, more than 400,000 in the Android Market, and more than 50,000 in the small-but-growing Windows Phone Marketplace. Sure, it means that people have a potentially overwhelming selection to choose from. But if you don’t offer them one for your business, too, you’re missing out on an important marketing tool. Here are some reasons why your business needs a mobile app.

Marketing

A mobile app can be a great way to market your business to new customers. It’s also going to be extremely helpful in marketing your business to current customers. Your mobile app will be a way of advertising your business and convincing people to frequent it. The key, of course, is to have a really great mobile app. If you’ve developed a stellar app, people will talk about it. If you’re really lucky, you may even earn a spot on iTunes New & Noteworthy list or get people blogging about your app. That would be a priceless way to generate business. Your mobile app can also be used as a way to distribute coupons or advertise sales and promotions, which people also love. You can also use your app as an opportunity to invite people to sign up for your newsletter or text promos.

Connecting

Your mobile app will also perform a very important function of connecting you with your consumers. Depending on how you design your app, it could have very interactive features. Interactive features will encourage your customers to talk to you. You’ll gain valuable feedback and create strong relationships with your consumers. For example, a mobile app could give people a very easy, quick way to contact you, such as directly placing an order or sending positive or negative feedback. The connections created through your mobile app will only serve to make your business stronger. With so many businesses to choose from, it’s so important to foster a personal connection with your customers whenever possible.

Meaning

If you create a mobile app that people want to use, you’ll have found a way to add to the meaning and significance of your business in your customer’s lives. Your customers could use your mobile app on a regular basis, and they’ll appreciate the service your app provides to them. Your app could serve any number of purposes, and you’ll have to figure out the best way to design yours for your particular business. But the best apps always do something meaningful and new, even if it’s just entertainment or creating an easier way to perform a task. A meaningful mobile app will increase the loyalty of your customers to your business and increase the visibility of your business in their lives.

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