Why Short-Form Video is Perfect for Social Media Marketing

When most people think of creating video content they tend to start planning out a 5 to 10 minute video that covers a certain topic. However nowadays more and more marketers are eschewing long videos in favor of short-form videos that have rapidly become the trend in especially where social media marketing is concerned.

Easy and Quick Content is Popular

As a platform, social media is something that most users tend to ‘skim’ over. Platforms such as Twitter have thrived on making themselves skim-able and even Facebook tends to compress longer messages to achieve the same result.

It should come as no surprise then that the quick and easy nature of short-form video performs well on social media. The last few years alone have seen the rise in popularity of 6-second Vine videos, 15 second Instagram videos, and 30 second Twitter videos – all of which are decidedly much shorter than most videos tended to be in the past.

In short, the appeal of short-form videos to social media users is evident by its popularity and for a marketer the challenge is producing video content that suits that form.

Entertaining Yet Straight to the Point

Because of the limitation on the length of short form videos, they have evolved a style of their very own. No time is wasted on unnecessary preamble and these videos aim to entertain to create interest while at the same time getting straight to the point.

Some short-form videos use visual tricks such as time lapse to produce an entertaining effect, while others use various special effects, animations and so on. The one thing that every short-form video requires however is extensive editing to cut and trim it down to size so that it is fits within the desired duration.

If you’re thinking of creating short-form videos of your very own then it would be worth your while to give Movavi Video Editor a try. It is a lightweight and easy-to-use video editor that has all the features you need to create attractive short videos in just a matter of minutes by cutting and trimming your videos and merging them together as required. More importantly, it has numerous other bells and whistles that will help you to improve your video further.

Assuming you’d like to make use of special effects (http://www.movavi.com/support/how-to/effects.html) in your video, all you need to do is select the one that you want and drag and drop it into place. With over 60 different filters and effects to choose from and combine in various ways, you should be able to let your creativity loose and come up with a short-form video that really does look amazing.