Mobile applications are the best tool for all types of business. Most of the people have dilemma that mobile app are only for the bigger business, but the truth is that today restaurant owner, hair saloon and other small businesses are using the app to run their business successfully. Nowadays, more than 700 apps are downloaded per second and this frequency is increasing day by day because of easy access to smartphones. This whole fact clearly states that there is a potential market for mobile app.
Besides these things there are some major reasons that can give the answer regarding why is it necessary for you to launch the mobile app, let’ s have a glimpse below:
- Bridge Gap Between You & Customers
The mobile app directly connects your customer with your business. Therefore, you can share the information, regarding discount offer, sales and general information to the customers without any hassle. You can also use push notification as this can help you remind your customers about services and products.
- Enhance Business Presence
As per report, it has been evaluated that more than 50% of the smartphones users spend average 2 hours of a day on their mobile phones. It is known that when the users use the app they have to go through different screens and during this process, there are the chances that they can view the image of your app. The customer will not forget your brand.
- Offer Value to The Customers
With the help of mobile application, you can reward your customers. This will boost the application download. Moreover, it will also help you get maximum ROI in minimum time.
- Enhance Brands Image & Recognition
The superbly designed mobile app can be helpful in deploying brand awareness and gaining recognition. But, you need to launch the application that can provide the basic functions that your customers will like to use. Second thing, you need to implement the design of the mobile application in such a way that your customers can easily identify your business, so that your advertising campaign will become easy.
- Customers Can Reach To You Easily
One of the most advantageous fact about the mobile app is, the customers can easily reach you anytime, when they want. They can make the payment for desired services or products directly. This will help you optimize the sale. Secondly, you can also get the feedback from the customers about your products. In this way, you will be able to improve the features of your products and services. This will lead to increasing profits. The third imperative thing that mobile app can do for you is, it can maintain the healthy relationship between you and customers.
- Brings Loyal Customer
The customer loyalty is the most important reason behind launching the mobile app. The mobile app can help you build the loyal relationship between you and the customers as it provides a way to stay close to the customer. The billboard, banners, ads, email marketing and other things make your business image dissolved. Thus, it is necessary to launch a mobile app, so that you can establish connection with loyal customers easily. Although the application cannot save your business, it can assist you to improve revenue and ease brand promotion.
- Stave Off The Competition
Today the mobile applications are less popular in small business scenario. Therefore, it is a great opportunity for you to stave off the competition by launching a mobile app.
Whether your business is small or medium, the mobile app will work for you. Indeed, it will add wings to your business.
Ashni Sharma is a mobile app developer at AppsChopper, who has done a lot innovative work in the field of application designing and development. Her interest in writing, drives her to write blog and articles. She has written numerous blogs, comprising informative content about app development techniques, application pricing strategies and many more. You can follow her @ Google+, Linkedin.