People spend a huge amount of their time on apps today. People play more and more mobile games, spend a lot of time on social media, track their health and fitness, and even conduct business through apps. As apps increase in popularity, so do advertisements within them. Apps have also become platforms for businesses to reach a wider audience through in-app advertising.
One of the best ways to advertise anything these days is through a video. A video can be a very effective tool that leaves a long lasting impression on the viewer that static ads simply can’t achieve. Here are some of the reasons why in-app video is a good idea to promote your business and what you can do to use it effectively.
Make a Lasting Impression in Seconds
As the attention span of the average person has shrunk in our technological world, video has become very popular in advertising online. Using video is an excellent way to connect with a wide range of people in a short period of time. You can use it to make people laugh, play with their emotions, or get them feeling inspired and motivated in mere seconds. A video has the power to leave an impression in a person’s mind that can last a lifetime – hopefully for the right reasons.
Keep it Short and Sweet
While video can be a super-effective advertising technique, it can also be a disaster that tarnishes your image forever. If you want to promote your business using video, the first thing you need to remember is that your video should not be too long. People don’t have the time or attention span to sit through long videos – especially when you’re advertising.
The ideal length for a tutorial or explanatory video is between 45 and 90 seconds, while creative advertisements can range from a mere 15 seconds to a full minute, but they should never be longer than that. The average commercial lasts 45 seconds or less.
Engage Your Audience
Obviously, a promotional video must be engaging and interesting in order for it to be effective. The worst thing you can do is try to force yourself to be something you aren’t. Even if you think funny videos are super-engaging, it won’t work for you if you aren’t naturally funny. Stick to your values and what comes to you naturally. You should plan your video so that you’re covering all of the important points that you want to communicate in an engaging way over a short period of time.
Put Yourself Out There
Once you’re done making your video, it’s time to put yourself out there. The best way to distribute your video is through a service like Appnext that helps with monetization strategies. They’ll connect you with the top app advertisers and deliver your video in the best format and context. They’ll provide what you need to play your video interstitially, in-feed or as a native ad.
Develop an effective monetization strategy and a powerful video to promote your business and you’ll be turning profits in no time.