I should start out saying that I haven’t really been on Twitter for that long. For so long I held that belief that seems widespread that Twitter is for people who have a hard time fulfilling their unrelenting Facebook addiction. Maybe that is true, but when I finally decided to go with the site, imagine my own surprise that I found myself preferring it over Facebook. It’s more to the point. It’s not so in-your-face with advertisements and you have little to worry about with who is watching you.
From a branding standpoint, both personal and professional, I have noticed a lot of actions that people make that make me feel anything from interest, to concern, to outright resentment. This list I have compiled is not so much a “don’t do these things” article, but they merely observances. Everyone has their own take of what they think is effective about the site, and what you believe is what you believe. Perhaps it is more of a “use in moderation” list.
1. Hash Tagging
Alright, I understand. Hashtags are the staple feature of Twitter. That being said, when I see someone tweet something with 5 to 6 hashtags or more, I have absolutely no idea what they are trying to say within the 160 character sentence. If you’re trying to get a message out, at least make it so that people, not computers, can actually read it.
Twitter more-or-less acts like a mini platform for learning SEO. While you want your tweets to be seen, tagging and linking all over the place for the website to recognize is not the way to do it. Hashtag for readers, not computers. Not only is it confusing when you are hashtag-happy, it just makes you sound like a robot. While Twitter doesn’t penalize you, your followers might.
2. Subject Matter
This point has been made several times in the past, but take it easy with the controversial topics. There’s nothing wrong with engaging in what is happening in the news that day, but I can’t tell you how uncomfortable it makes me when someone just tweets something completely unprovoked that is going to spark an outrage. If the power of social networks has showed us anything, it has revealed the sensitivity in the general population. Start a civilized discussion is one thing. Provoking a fight is another. We see enough fights in the comment sections of news websites and YouTube.
If a brand is what you’re trying to push, stick to your brand.
3. Tweeting and Tweeting and Tweeting
Tweeting about anything and everything is just weird. Whenever I sign onto Twitter, it gets pretty overbearing just seeing tweets from one or two individuals. I can’t help but wonder what their agenda is. Posting a tweet every 5-20 minutes just gets kind of annoying. I’m sorry to say it. But trust me, I’m far from the only one who believes that. It has been shown that many people tend to unfollow people who just tweet all the time.
Of course, there is a contingency to consider. If you’re taking part in an event, and you’re doing a lot of pushing, then sure, tweet away (still keeping others in mind.) But if it’s just link after article after shout-out that few can really connect with, just be careful.
4. Not Doing Anything At All
This point pertains mostly to businesses that have a Twitter and barely use it. If you’re on your own and aren’t pushing anything, then maybe you got your Twitter out of interest and just never used it. That’s fine. However, if you are part of a small business, it is imperative to keep your Twitter alive. Keep my third point in mind when I say that. You don’t want to overdo it by tweeting all of the time, but just show that the business is active. Keep your potential customers interested. Let your followers know of what’s happening.
5. Happy Re-Tweeter
This case is a bit more rare, but it has been seen. The user who just re-tweets other people’s content kind of shows me that you don’t really have your own voice, and rather rely on the thoughts of others. I can compare this to Facebook when people just use quotes of significant authors or other figures, and rarely provide their own input. You may have re-tweeted someone else’s post, but I can’t assume that you actually agree with that they said. Let me know your voice!
Author Bio – Though Mike typically writes tech and entertainment articles for sites like ReactrMag, DX3, Gadgetica and others, he really had to say these things about Twitter, and now he feels a lot better. Get in touch with him on Twitter @MikeLamardo.