The Internet makes it a lot easier for bands to get noticed than it was in the past. This is because they can get publicity through social media and other places on the Internet instead of relying only on local audiences or disc jockeys to spread the word. So, if you want your band to get noticed and build a reputation, take a look at these four things you should do online to promote your music.
Get a Website to Keep Fans Updated
The first thing you should do to promote your band online is get a website or blog. It is the perfect place for you to keep fans updated on what you’re working on and any of your upcoming gigs. Of course, you have to find a way to get people to your website, so start creating links to your website by creating band profiles on all of the music websites you can find. This will help you make connections and build a following.
Your band website is also the perfect place to sell memorabilia (t-shirts, CDs, posters, etc.) to make a little extra money. Plus, you can publish music online with ease so your fans can purchase it. You should also sell your music on iTunes and other music websites.
Build a Following on Social Media Sites
Once your website is established, you can drive traffic to it through social media. Facebook is a great place to start because according to Begin Group, there will be one billion users by the end of 2013. That’s a pretty large audience you can potentially reach. All you have to do is create a band fan page and start telling people about it. Twitter is also a good social media site for bands to promote their music.
Advertise Through Freebies and Giveaways
If you offer free stuff, people will come. It’s one of the best marketing ploys bands can use to get attention online. All you have to do is run a giveaway or offer freebies through your website and social media pages. Then, people will tell others about what they got for free, which will lead more people to you. Plus, you can take advantage of some free advertising this way. For instance, if you give away a hundred shirts, people will be advertising your band every time they wear it, which will help you gain more exposure.
Create a YouTube Channel and Share Videos of Your Music
Viral videos spread on the Internet like wildfire, and you can take advantage of this publicity by creating videos and publishing them on YouTube. If you create a fun video that people want to share, your band will get a lot of attention. Then, people will watch your other videos too, giving you tons of exposure. YouTube is the most popular video sharing website, but there are plenty of others.
All of these things will help your band get noticed online, but it’s not a complete list. Do you have any other tips for bands that want to promote their music online?
Cara Stromness has been contributing articles to various websites since 2008. Her specialties include small business, job searches, social media, marketing, technology, finance, and (surprisingly) crafts. You can check out her LinkedIn profile or read about her adventures on sewingandcraftcorner.com.