Digital marketing is not just a new form of marketing, it is has become a business in itself and is on its way to change the way existing businesses operate. An SEO Company that deals with the online presence of companies and brands needs to keep itself updated with the latest tools and trends. The relationship is simple, if the SEO Company that you select is good, your business will prosper.
Digital marketing is not just about establishing your presence and generating awareness about your products and services. It is about getting customer feedback and opinion and winning customer loyalty by taking such feedback into consideration while constantly improving your product. Digital media helps businesses to interact with their target audience in a much more engaging manner. It is the only channel of advertisement which works through a two way communication, unlike older methods such as print and TV ads that relied solely on a one way communication.
While digital marketing can be divided into many sub-categories, the most important category is search engine optimization or SEO, as it is popularly known. It is all a game of probability. More the number of people visiting your website, more the chances of them buying your products or doing business with you in one way or another. SEO Companies specialize in diverting relevant internet traffic to your website using various manual as well as automated tools. This helps you to deal with online competition and enhance your profits.
There are many search engines which people around the world use. Some of the more popular ones include Bing, Yahoo, Rediff and of course the mother of all search engines, Google. It takes careful strategizing and expert SEO tactics to get to the first page of Google and the competition just gets tougher while trying to get to the top.
Google constantly upgrades its search algorithms and indexing bots in order to give the most accurate search results to users. Not everyone has the time or the resources to keep up with these changes and figure out ways to stay on top. Hence you need the help of SEO Companies that hire experts who are constantly updated with changes in the search engine ranking criteria and are equipped with the right tools and the proper know-how to manipulate it according to their needs.
The latest changes in Google’s webmaster tools let SEO companies track their popularity on search results and keep a record of the traffic on their site. These records are highly detailed reports that divide the visitors according to their source (Organic, diverted etc.). They also help businesses to figure out their popularity on social networking sites like Facebook, Twitter, LinkedIn and Google+.
Speaking of social media, nowadays any regular SEO Company might claim to have a hang of social media marketing. This however is not true. Social Media Marketing is another important branch of digital marketing, second only to SEO. Moreover, it is very powerful and relatively inexpensive, as consumer participation helps in ‘spreading the word’.
Social Media does not deal with detailed descriptions of your brand or services. It deals only with to the point ‘status updates’. This means that you have to be very precise as well as creative at the same time. Simple as it may sound, it takes a great deal of expertise for one to achieve both in a few words and trigger healthy interactions with current as well as potential consumers and clients. The fact that a brand and its representatives can actually respond to consumer comments and directly resolve their grievances adds that much sought after personal touch to your digital marketing campaigns.