As a modern business owner, you may already be aware of the importance of new marketing strategies like social media and search engine optimization. However, you might not realize that mobile marketing is rapidly becoming more popular. Sending advertisements through a short message service (SMS) is one of the most effective ways to communicate with customers. Though many consumers ignore emails, most people automatically open text messages within the first few minutes of receiving them. SMS marketing allows you to connect with your customers right away no matter where they are. If you’re ready to see how mobile advertising could have an impact on your business, find an Orlando SMS marketing company that boasts these essential characteristics.
1. Makes Customers Trust You
By law, SMS marketing is opt-in only. That means you need to receive consent from your customers before you can begin sending texts. However, customers have even become reluctant to give out their email addresses because so many companies clutter their inboxes each day with useless advertisements. For most of these customers, their cell phone numbers are even more sacred. Your SMS marketing company needs to have a clear plan in place that will allow your customers to trust you with their phone numbers. It’s also important to offer some type of incentive such as a coupon or special reminder notification.
2. Sends Messages that Users Want
Next, you need to work with a company that understands the importance of sending messages that users want. Most people send and receive text messages throughout the day, but many consumers will become irritated quickly if they receive ads and unwanted solicitations from businesses. SMS marketing messages should be brief and to the point. Each message should include something that clearly provides value to the customer. Many businesses use mobile marketing successfully by allowing users to set appointments or get discounts via text.
3. Respects Your Users
In addition to sending messages that users want, it’s also essential to limit the frequency of texts. A good SMS marketing company will evaluate your business before making a recommendation about the number of messages you should send. However, most companies generally shouldn’t send more than one to four SMS messages each month. Some users will still opt to discontinue your messages. In that case, your Orlando SMS marketing company needs to make sure that the user is promptly removed from your mobile messaging list in order to avoid legal action or additional charges to the consumer.
4. Delivers Affordable Prices
Mobile marketing is a cost-effective way to target consumers because it is quick, easy and affordable to send out an SMS message. Though other materials like direct mailers or print ads can carry high per-unit prices, SMS messages are eco-friendly and typically cost just a few cents each. Your marketer will spend time composing messages and organizing your SMS campaign, but the actual texts cost very little. Find an Orlando SMS marketing company that offers a range of services and prices to suit your budget.
5. Produces a High ROI
Customers are much more likely to open text messages than they are to interact with nearly any other type of advertising. That’s the reason that SMS marketing is one of the most effective ways to make customers aware of your latest offers. Because the mobile marketing field is growing quickly, it’s essential to find an SMS marketing company that is truly experienced. Ask potential marketers about the results their past clients have enjoyed and find out what kind of success you should expect from a mobile campaign. The best Orlando SMS marketers will help your company develop a list of interested consumers who will read and engage with your messages.
Life in Orlando can get a little hectic sometimes, so it’s important to find an effective and efficient way to reach your customers. SMS marketing gets you in touch with customers who are already interested in what you have to offer. By developing a thorough mobile marketing plan that respects the time and privacy of your customers, you can increase your conversion rates and reach higher sales goals. A reliable Orlando SMS marketing company can help you develop and execute a mobile campaign that is tailored to the needs of your business and your customers.