Some quick thoughts on Gorilla Glass 3’s unveiling at CES 2013

Corning’s primate-themed hit Gorilla Glass is getting a third iteration that has been reportedly improved on the molecular level, incorporating a proprietary technology or feature referred to as Native Damage Resistance or NDR, a lame corporate jargon used to describe how the new glass does a better job at resisting scratches, maintaining the overall strength of the material, and reducing the propagation of other physical flaws.

“Something tougher is coming. Look for it at CES 2013,” teases Corning in a press image. Featured in the 2013 edition of the Consumer Electronics Show in Las Vegas, the Gorilla Glass 3 panels are pegged to be three times more scratch resistant with a 50% increase in the material’s retained strength right after the glass gets cracked or scratched. The new version of the glass also promises to cut visible scratches by up to 40%.

What Gorilla Glass 3 means for the regular consumer

As for me, I don’t care if the back or side panels of my touchscreen device gets a dent, a chip, or a scrape every now and then. I like my battle scars like that. I like how battered and beaten it appears after a while. To me, the scratches indicate that I’m using it a lot. But it’s a completely different matter when it happens to the screen itself. Even the tiniest dust particle on my smartphone drives me nuts, and I’ve always felt the urge to wipe it clean to ensure that it’s just dust – that it isn’t permanent like a dead pixel or anything of that magnitude. That being said, this product has undeniably roused my interest.

While Gorilla Glass 3 can be exciting for an obsessive-compulsive individual like me, it could also mean that I have to take out another portion of my already thinning paycheck for a new device that will shrug off any kind of scratch imaginable. I bought the Samsung Galaxy S3 basically because it reportedly had tougher, better glass compared to the earlier edition (Samsung Galaxy S2) whose bezel suffered from the claws of my careless siblings three days after my purchase.

It wasn’t a mistake, however, because I’ve been passing the tablet around for a month already and it’s still looking good. There were a few scratches the size of a hairline here and there, but they have remained invisible for the most part and unless examined closely. The only downside of buying the new tablet was actually *buying* it; meaning I had to put off getting a RingCentral phone service for my planned small business because I already spent the money on something more personal (not a good business practice, I know).

What Gorilla Glass 3 means for Corning

From an industry standpoint though, the third-generation Gorilla Glass can be an attractive feature to integrate into future devices; an interesting selling point that would translate to “indestructible” or “invincible” for those who don’t want to get into the nitty gritty of things. The company has said that production of the glass will commence at the end of Q1 this year and should appear on devices by the second half of 2013. With over 33 brands and over one billion devices using Corning’s ape-inspired glass, its foreseen high profitability is slated to bring massive investment returns.