There is a lot of press generated for stories involving social media and its adverse effects towards current and potential employees, such as incriminating status updates or photos that are going to land the employee in the unemployment line. However, it can also be used by recruiters to look for their next hire and job seekers have taken note of this, using social media as one of their top methods for looking for their next opportunity.
According to a survey from Jobvite, a company that creates recruiting software, more and more people have used social media websites to look for employment opportunities. Here are some more findings, sorted by social networking site:
Facebook is undoubtedly the most popular social networking site and it makes sense that it holds the top spot for number of active job seekers.
- 52% of job seekers use Facebook to help find work, up from 48% in 2011
- 14% searched for jobs on Facebook
- 15% modified privacy settings with work in mind
- 17% provided their profile on a job application or during an interview
LinkedIn is geared towards professionals but still took the second spot after Facebook. A lot of companies, such as RingCentral and Nike, use it to post career opportunities.
- 38% of job seekers use LinkedIn to help find work; up from 30% in 2011
- 19% had a contact share a job on LinkedIn (vs. 8% in 2011)
- 11% searched for jobs on LinkedIn
- 7% modified privacy settings with work in mind
- 9% provided their profile on a job application or during an interview
Twitter may have more registered users than LinkedIn but ranked below the professionals’ networking site. Its primary use may be just for companies to post job openings and cannot really be used for job seekers for interaction that will exceed 140 characters.
- 34% of job seekers use Twitter to help find work; up from 26% in 2011
- 11% had a contact share a job on Twitter (vs. 7% in 2011)
- 10% searched for jobs on Twitter
- 5% modified privacy settings with work in mind
With the number of people active on social media, it has become one of the most widely-used platforms for recruiting since it has the power to engage passive users. It is also one of the reasons why a lot of employees are always on the lookout for greener pastures. They are more likely to consider alternatives when the options are made available to them and with social media, they know what companies are hiring. This is especially applicable to the younger generation and an article on Forbes.com by Jeanne Meister reinforces this: “Ninety-one percent of Millennials (born between 1977-1997) expect to stay in a job for less than three years, “. Also, because of the companies that tend to hire contractually, employees are compelled to already search for their next job even when still employed.
It is worth mentioning that the aforementioned social networking websites have noticed just how much potential recruitment can bring to their ventures and are in the process of creating new features that will cater to the job seeking market. As of November 2012, Facebook already has a job board on the site, helping job hunters “search for jobs by location, industry and skill; apply to them directly through Facebook; and then share the jobs to their social network.” (J.J. Colao, Forbes.com) though Facebook is adamant in saying that they are not entering the recruitment world, per se.