There is no denying the fact that search engine optimisation has grown to play a monumental role in online marketing. Nevertheless, using the method effectively is obviously the key. Unfortunately a lot of people still think that using as many keywords and links as possible is the way to go. However, there is such a thing as over optimisation and this can be detrimental to the marketing strategy being implemented. With SEO, the key is to find the right balance. Thus, to give you a helping hand this article will reveal seven ways to avoid over optimisation…
- Fix broken links
This is a pivotal point as broken links are highly damaging to your search engine optimisation. You should perform regular link checks and fix any which are providing a problem. Moreover, we have all seen the standard ‘404-error page’ and thus it is recommended that you customise this page so that it is specifically suited to your website.
- Natural linking through social media
When it comes to avoiding over optimisation, it is all about ensuring your link building is natural. Social media provides a great outlet for natural links and thus should be an integral component of your SEO campaign. Twitter and Facebook are the most obvious outlets for this.
- Be selective with guest blogging
No one can deny the benefits of guest blogging. This provides one of the best ways to build links to your site. Nevertheless, you should be particular about the opportunities you take to avoid over optimisation. Instead of picking a blog which is known to frequently allow link-rich guest posts, you should instead pick one which is more editorially focused. Moreover, pick blogs which are heavily centred on the field you operate in.
- Press Releases
A standard press release is one which is created in order to drum up media attention. Nevertheless, over the past few years press releases have served a dual purpose. They are now seen as solid methods for marketing and building links as well and thus they are highly beneficial.
- Genuine titles
Nothing quite says SEO overkill like those which pack their titles with keywords and phrases. People will look at the title, disregard it and discredit the company who posted it. After all, it looks unprofessional and unconvincing. If you can fit in a natural looking keyword or phrase, then that is great, but don’t force it into a title when it does not fit.
6. Trusted websites
Posting content on trusted websites is highly rewarding. This ensures that your links are relevant and effective. People won’t notice that your content is actually as the result of a carefully construed marketing campaign. Remember; if they trust the website then they are more likely to trust you as well.
7. Take interview opportunities
Interviews provide a more natural method of back linking. After all, if someone is interviewed then it only seems normal to explain a little bit about the person and provide details regarding their website. There are lots of instances where this works well, e.g. club based football websites – rival supporters can be interviewed for match previews.
From using trusted websites to carefully constructed press releases; these methods are the best way to ensure that your search engine optimisation strategy is balanced and that you do not suffer the costs of over optimising.
Author bio – Lisa jane is a freelance journalist. She used High Position as a research tool in order to find information about how to stop over optimising SEO (search engine optimisation)