Internet is global in nature. So using it for your local business requires a deeper sense and better approach. You can’t use global search for your local business. If your customers live in your own city getting a global search will be just a waste of time and also the valuable resources.
It is better to concentrate on local community. In this article we will talk about on ways to enhance local SEO when the web is global.
- We know that Google doesn’t classify sites on the basis of location until the location specific keywords are not used. So the best way is to use location in the preferred keywords. For example if you are in London and targeting customers in London use the city name prefix in the keywords. Mention your services at first followed by the city name just making a long term keywords.
- Try using location in the metatags. Metatags matters a lot for the search engines so you shouldn’t miss it using. Along with other keywords use location in the metatags, also make sure to use it in the content because not doing so can make it suspicious when the content body doesn’t have the location.
- Google places and Yahoo local can be of great help for you while making strategies to impact local searches. These are great places to submit because once they will include in their listing, you will gain natural traffic.
- Now come to core SEO. So start with creating backlinks with your location as anchor text. It can be a tricky task to do because keywords with location don’t seem natural and most of the time it is grammatical wrong. The wrong tag will restrict you in getting natural link. If you are successful you will enhance your SERP position thus gaining natural traffic from search engine.
- No doubt global search engines bring you lots of traffic but based on the location, local searches too can do wonders. It can prove to be a golden mine for you. Try to include yourself in local search engine. It could mean to be a search engine for your particular area. For instance baidu is best for you if you are targeting Chinese market.
- Try to get listed in local directories as they too have great potential to bring in targeted traffic. Try luck with local directories always prove helpful. Yellow pages are one of the examples of local directories.
- You can also run locally targeted campaigns in the form of PPC ads and classifieds.
- Keep a close track on keywords and its ranking. Also make sure that you check for the keywords search volumes. There can be natural shift in the searches. You also need to change keywords accordingly.
- Social media is a great platform to enhance local searches. You need to use it deliberately and in a much enhanced way.
- Lastly reviews and testimonial counts much so try to gather as many as you can. It gives a positive impact on new clients.
- Also creating separate pages for each location help to optimize site better. You can work on this too.
John S Lam has written these simple tips how to optimize your site for local searches are a must. It was exclusively brought to you by SEO Orange County Company. Try out these steps to enhance your local ranking and perform better locally.