SEO – How do you go about selecting the best keywords?

One of the foremost concerns on your mind as a website owner would obviously be to improve your website’s performance. You should know that using search engine optimization (SEO) and improving on it is crucial for your website’s success. For this process it’s essential that you choose the best SEO keywords.

How will you choose the SEO keywords?

The steps given below will help you choose the best possible SEO keywords for your website.

  1. Focus on the subject – The first thing you should do is concentrate on the subject of your website. Make a list of all the keywords that you feel people are most likely to apply while they’re searching for the information hosted by your website. You could always ask for opinions regarding this from your friends, family and customers too. Ask them about what are the keywords that they think would be best suited for searching your website.

  1. Get a keyword tool – It’d be wise if you got yourself a keyword tool that’d help you get more suggestions. There are a number of such free tools available online. Those will give you search engine optimization keyword phrases that are quite popular and will be beneficial to attract the traffic that you want. It isn’t always possible for you to come up with the best ideas about the keyword phrases that will prove beneficial.

  1. Know what your competitors use – It’s advisable that you found out the keywords used by your competitors. You could look for the keyword tags in the source code. This generally helps you search for the keywords. You can view a website’s keywords by clicking on “Source” in the “View” menu of your browser. In case it so happens that the said option isn’t available, then you might as well right click on the blank area of the website. After that click on “View Source” from the menu that’ll pop up.

  1. Use the pay per click program – You should try using the pay per click program by allocating a small monthly budget towards it. This is a good idea as it allows you to see how many impressions you’re receiving from each of the keywords and phrases you’re using. Once you’ve observed these for a few months, then it’ll be obvious to you which are the search terms that’ll be best suited for your website. You can actually make use of this information to adjust the strategy that you use for your SEO keywords.

Keep in mind the 4 steps enlisted above when you’re trying to improve your website’s performance with the aid of search engine optimization. The work you do now will continue producing results for a long time to come.

Tom Clark is a freelance author, professional blogger, and social media enthusiast.For more information visit: