Search Engine Optimization Basics

SEO Musts To Run A Successful Local BusinessAre you looking for SEO (Search Engine Optimization) services? First you may ask “what is SEO and what should I look for in an SEO service provider?” OK, so you bought your domain name, which built its website and now only have a few clients. Well, you could call all your friends and tell them you have a site open for business, but it could take all day and even all night. Moreover, this is only a small group of customers, for starters. You must be thinking “there must be a better way to get customers.” The good news is, you’re right, that’s where SEO comes into force.

SEO is the process of getting traffic to your site even though the use of search engines. There are a few major search engines like Google, Yahoo and Bing. These search engines “rank” different sites based on content that is most relevant to end users. This content can be web pages, videos, blogs or other lists.

SEO Approach

Usually there are two ways that SEO works can be optimized through “payment” or “organic” search. A paid search example would be when you type “Jordan shoes” in the search box of Google and see ads in the top of the page with a yellow background. These sites pay search engines to list the site on the first slots. In addition, the listings you see on the right side of the page are paid ads also. Although, this is a good way to increase your online visibility but also can be very expensive.

The second method is through organic search optimization. These methods are free. The search engines use “web crawlers” and algorithms that seek relevant “keywords” that are related to what the user is looking for. The most relevant content the higher that site moves up in the standings in the search engines.

Link Building

Search Engines prefer sites which are natural and use organic methods for popularity. If your site has any link with another site than both of the sites should have some similarity factor. Submit your site to relevant directories like DMOZ. There are also various methods in which Link Building can be done like reciprocal, two-way, three-way etc.

Load Time

Another important fact to remember when you have different types of media on your site is to make sure your site does not take too long to load. This not only has a negative impact on your search engine ranking, but it is also an inconvenience to its customers. If a page takes too long to load, a client could leave your page, I know I have. Also, consider other new social media such as Twitter, as two are having an impact on how search engines are ranking your site.

Website Design

First impression can either catch or release your customers as if he do not find attractive website. No-one likes clumsy looks, bad images and low quality looks. Thus, your website design should consider its looks as well Google standard design parameters. Do not leave any unused code in CSS, remove ugly ads that do not suit your site, in short clean up all messy things.

So by now you should have a good idea of what search optimization is. You have a website and are open for business. In order to get customers to find, have your site optimized from SEO Company to drive traffic to your website and thus generate sales. Make sure you have good content, videos, social networking and efficient site for customers to return. Update your content on a regular basis and be aware of new trends of search engine optimization as things change frequently.