When exploring the topic of today’s small business environment, it would be a virtual injustice to not include the most far reaching, dynamic and explosive technology of its day, the Internet. The article below covers several of these modern-day technologies and how they facilitate operations for both e-commerce owners and users as well. Small businesses have more to celebrate with new technologies coming out every year.
Today, software platforms such as customer relationship management (CRM), manages a company’s interactions with its future and current customer base. An Acculynx CRM software will help small businesses in remodeling or construction with CRM for construction analytics to help categorize and help customers. Organizing, automating, and synchronizing sales via established web site environments and technical support, CRM is only one of the many latest advances in Internet technology enhancing the experience for both users and e-commerce businesses as well.
Another form of technology used widely, and that develops more each day is the recent exploding social media market. The platforms are many, and the diversities of each are almost mind-boggling.
While Facebook has been connecting people for only six years, it is the premier social media site for nearly 350 million people. Using a variety of services, tools and programming languages in its core infrastructure, it runs on servers running a Linux, Apache, MySQL and PHP (LAMP) environment. It is complex, enormous and still leads among social media outlets. Small businesses of all kinds are able to connect with more customers and associates online and advertise at the same time.
Search Engine Optimization (SEO) is the buzz term used today throughout the Internet. Basically, SEO strategies, or a lack of them, determine just where a web site appears in relation to the position from the top of the first web.
In marketing strategies, SEO helps determine what interests people more, and what sites cater to those searches the most. Promoting an e-commerce site by placing ads many times increases the times the site is viewed. However, other means determine a site’s placement: HTML coding, keywords used in searches and the use of back-links. There are ways you can do this as a business yourself, but hiring out might help a small company maintain a constant online presence.
Web 2.0 and further evolving technologies, such as Web 3.0, describe sites that focus on user-generated content, usability, and functionality. Using online tools, such as collaboration platforms for its users, web apps, and cloud computing help make Web 2.0 the dynamic tool that it is today.
Taking it even further, businesses can today collaborate globally on an unprecedented scale while storing mass amounts of data information. Also provided free to e-commerce users is a myriad of mobile digital environments, text writing, images, audio and video contents.
Web authoring tools essentially develop the front end of an e-commerce web site. The hypertext markup language,(HTML) used by the industry’s standard web design software Dreamweaver, is one such tool that includes cascading style sheets (CSS) and graphic design packages such as Adobe Photoshop.
Database systems are other integral parts of an e-commerce web site. Valuable information about store prices such as product descriptions, images and details of the product inventory are all extracted from a business database.
The various forms of Internet technology today available for e-commerce site owners and their users are virtually unlimited. Technology has only really gotten started on its path to the future with even more exciting and promising things on the horizon for the owners and users of e-commerce sites.