The customers remain to be the most influential factor in the success of any business. That is why start-up enterprises, home-based businesses, and small to medium-sized businesses (SMBs) are striving to establish and strengthen themselves by attracting thousands of prospective customers. In this way, they can ensure that their businesses are earning profits through the sales of their products. To do that, businesses adopt and employ various marketing strategies that do not incur them a lot of cost but at the same time effective in convincing customers to patronize their products or services.
Today, with the advent of the Internet and related technologies such as the “like” and “share” buttons, less financially capable businesses can now have a more effective yet affordable marketing strategies. Read on below to have more knowledge about it.
- Create a Page for your business. More and more people nowadays are buying products through online stores. Some of the major reasons for this include convenience, comfort, hassle-free and less costly. That is why small market players such as SMBs should maximize the creation of business Page to promote introduce and promote their products. One way to do this is by maximizing the business Page allowed by Facebook. Be sure that you only include short and concise texts or descriptions about the business and its products. As you know, lengthy articles bore visitors and they tend to leave the page if there is too much to read. You can include visually appealing images. This generates more interest from the viewers. However, you should lock majority of the contents which can only be accessed by viewers if they “liked” the page. In this way, you are ensuring the number of your business’ Page likers or followers. You can also suggest the Page to your friends using your personal account.
- Create online contests. Another sure way of attracting prospective customers is through online contests. This is very effective particularly to starting businesses and even to those that have been in the industry for quite some time. For example, if your business is a clothing line and you have hoodies as one of your products, you can have a few of them as a prize in your online contest. In your contest mechanics, the visitor can qualify for the contest if he or she “liked” you Page, share your page, and tagging at least 3 friends in the shared post. In this way, you are systematically ensuring that the number of your page likers will really increase. Aside from the fact that there will be more prospective customers, another advantage of having such online contest is that makes the Page likers wanting for more. So if they did not win the contest, there is a high probability that they will place orders to have the same product such as the hoodie. Today, many businesses have become successful in having loyal customers by just creating regular online contests. As you know, this is also a way to make your brand known.
Promoting your business and products does not have to be expensive. In the first place, it is the goal of any business to incur less for the inputs while at the same time ensuring more profits from the output. Today, large companies cannot just say they are better than the small ones because they have the power to have radio, print and TV advertisements. Aside from subscribing to phone service providers such as RingCentral, the small market players can now rely on very effective marketing strategies such as the “like” and “share” buttons.