Search engine optimization techniques for 2013 have changed drastically since Google introduced the Panda and Penguin algorithm updates last year. Low-quality posts and link scams are now being penalized and the rules for improving your ranking have become significantly stricter.
More importance is being put on the quality of information that a site offers to a user and old sneaky tactics are resulting in drastic drops in search engine rankings. Despite all these new guidelines, there are still effective SEO techniques that can help keep you at the top of the page for relevant keywords.
Here are five effective SEO techniques for 2013:
1. Establish a Social Online Presence
Simply having a website is not enough to earn a high search engine ranking. By creating compelling and engaging profiles on various social media networks, you can increase your online exposure and generate more interest in your actual website.
In 2013, every business should have a Google Plus page, Facebook Fan page, Twitter account, and LinkedIn profile. If you are in the fashion, food, fitness, or design industry, you should also target new customers using eye-catching images on Pinterest. Google will be checking to make sure your SEO strategy includes a solid social media marketing strategy. Ensure that the Website Builder you use has all the Social functions you need, such as adding Social Media links to content and blog postings and image galleries.
2. Quality Content is King
2013 brings so many new elements when it comes to creating quality content that will improve your SEO strategy. Your website content needs to be useful, relevant, well-written, and still contain a few strategically-placed keywords to be considered high-quality in the eyes of Google. In the past, businesses could create illegible articles stuffed with keywords and still be rewarded with a better ranking. Google has put an end to this practice and the focus is now on content that provides the reader with real value.
3. Indexed Pages and Site Structure
The technical side of your website is just as important as the information that is on it. In the post Panda and Penguin age of SEO, it is necessary that all important pages are indexed and the site map is easy for visitors and web crawlers to navigate. All pages should have precise and informative meta-tags and their descriptions should offer a quick and helpful summary of each page. Your Website Builder should have built-in SEO functions to correctly name your links and publish organized directories, so your website can easily be indexed by Google.
4. Focus on Higher-Quality Outbound Links and Backlinks
Natural outbound and backlinks from relevant domains are always the best strategy. It may be tempting to use backlinks from any site that offers it, but Google no longer appears to be tolerating this strategy in 2013. Make sure the sites you associate with have good online reputations and they add some form of value to your website
5. Use Metrics to Improve Your SEO
Google Analytics is a great way to assess which pages are doing well and which ones are not performing as they should. This will allow you to make changes and adjust your strategy with more confidence. It is important that you also consider the bounce-rate of landing pages when you are reviewing metrics. Although it is good if you are generating more traffic, it won’t really help your business if no one is staying on your website for more than a few seconds.
SEO for 2013 will involve creating a social online presence, posting quality content, improving your sites Website Builder structure, generating more relevant links, and using better metrics to monitor the results. This plan will ensure SEO success despite the Panda and Penguin updates.