Unless you’ve been living under a rock, then you understand the importance of Search Engine Optimization (SEO). Search Engine Optimization is the method of gearing a search engine, such as Google, Bing, or Yahoo, to favor a website in its ranking process. This procedure can excessively increase the popularity of a business by making it more accessible to customers. SEO has been proven to be a vital tool when it comes to the success of any business.
If you don’t know what SEO is, then you should probably hand the marketing job over to someone who does–or at least check out this original article on SEO for Roofing Companies, from which the information in the current article is sourced. A simple change in SEO strategy can determine the profitability of your business in this and the next quarter. Without the proper SEO method in place, your business will never be noticed. Why risk the time and the money? Check out a few things we learned about marketing your roofing business online using SEO techniques.
Why is SEO so important?
With the decline in the economy, most business contractors have had a difficult time stabilizing their businesses and many have sought outside help. Because nearly all roofing businesses operate on local levels, they tend to focus on direct marketing strategies which includes but does not limit themselves to direct mailers, posters, or word of mouth referrals. Such methods though, once effective, are now stale and outdated. This is because we as Americans have grown numb to the flashy postcards and often ignore what we consider “junk mail.” The desensitization, however, opens the door to new and more creative forms of marketing.
When someone needs their roof repaired it is frequently something that needs to be done immediately. After all, a hole in the ceiling can open the door to many more issues. So more than often a customer might check a phonebook or more likely search, “Roofing Contractors in my area” online. Since this is an immediate need, they might not want to do much time surfing the web and narrowing down their choices. This means that if your business does not show up within the first few results, it is likely to get overlooked and it is impossible to make money
How has SEO helped small businesses
Though a healthy component of society, competition between businesses has become aggressive and expensive. SEO has been the means to success for several small, local businesses as it allows them to cast a wider net and reach a lot more customers. Common mistakes tend to rely solely on word of mouth or old-fashion marketing such as paid radio advertisements. SEO can be relatively inexpensive, and also makes it easy to a customer to reach a businesses without much work from the company.
Have you ever noticed when you type in “restaurants”, Google almost always suggests “near me” as a prompt? Several businesses have experienced drastic changes once they switched gears to more SEO focused marketing strategies. Medical offices, law attorneys, and pet services all have google to thank for their increased sales. According to a BrightLocal survey, 60% of customers read online reviews in order before they venture into an establishment. This just goes to show how important an online presence is.
No one is going to look for a roofer unless they need one and the easiest way to find one is to Google it. The roofing business is an operation that bases a lot of its bread and butter with local customers. It is a business what requires immediate action so a high ranking on Google is necessary for the business to thrive. SEO is the quickest way for a customer to learn about a business, especially if what is needed is time sensitive.