Even if you don’t have a Facebook page for your business yet, you’re probably already thinking of getting one – after all, it’s one of the most effective means of connecting with customers today. In fact, it is currently the preferred means of creating a community around your products and services. This is why, for many companies, having a Facebook page is a foregone conclusion.
But simply having a page dedicated to your brand is not enough. You need to make an effort in turning your official Facebook account into a true hub for your community. In order to do that, you need to encourage interaction through engaging and relevant posts on this social network.
Of course, making sure that your posts are engaging and relevant is easier said than done. Still, there are some things that you can do to make your Facebook posting strategy as perfect as can be for your brand.
Having a social media account is almost like having an advanced business phone system. You can choose to respond or not respond right away; but even if you don’t respond to customer messages, you still need to pay attention to what they’re saying. Once you get into the habit of “listening” to what people are saying about your products and services, you’ll understand what is expected of you. You can create a persona that can effectively represent your brand, address issues that concern your existing market, and create posts that your community will actually find interesting.
Choose a Single Call to Action
Of course, every Facebook post you craft needs to have a purpose – you either want to inspire a discussion, promote a new product or service, or announce a new deal that entices people to buy your products. You need to be clear on the purpose of every post, and in order to do that, you need to focus on just ONE objective per post. When you do that, you give your customers a more streamlined and compelling message that will make it easy and appealing for them to follow your request. The more specific your call to action’s scope is, the better your results will be.
Give Good Grammar and Spelling Some Respect
Let’s face it – the Internet community as a whole doesn’t necessarily care about good grammar and spelling anymore; after all, everything’s so casual. But that doesn’t mean that they aren’t still important, especially when you’re trying to establish yourself as an authority in something. Whether we like it or not, errors in grammar and spelling still lead people to think that an author is at best careless or at worst not very smart. Either way, no one will be inclined to take you seriously. This is why you need to proofread your posts before you hit the “Post” button.
Don’t Stop at Text
Clever (and grammatically correct) copy is just the start. If you really want to get people’s attention, you need to put in something else – you need to include images. You can use photos, iconography, and even infographics. No matter what type of image you choose to augment your post, you’ll be sure to pique the interest of your community. If you match a relevant enough image with some entertaining or informative text, you’ll be sure to inspire some great community participation from the post. As long as you keep things simple, you can have some of the best wall discussions you can hope for.