How to Optimize Videos for Mobile Devices

Most people nowadays tend to use videos from a variety of different devices. Some play their videos directly on their PCs or Macs, others watch it on their TVs, and yet others view it on mobile devices such as tablets and smartphones. With mobile devices becoming more and more popular on an almost daily basis, it should be no surprise that the number of people who prefer to watch videos on them is steadily increasing – and if you fall under that bracket then it may be a good idea to optimize your videos accordingly.

When you optimize your videos for mobile devices there are a few things to consider. In particular you need to decide whether you want to:

  1. Optimize the video while keeping the quality as high as the mobile device is able to support.
  2. Reduce the file size be within a certain size while sacrificing as little as possible in terms of quality.

Depending on your choice, the approach that you use will differ. Generally speaking however, there are a few areas that are normally adjusted to optimize videos such as the video resolution, bitrate, frame rate, and also the format and codecs that are in use.

In the past, it was often common to first look at the resolution of videos because that was where a lot of ‘wastage’ took place. For example if your video had a resolution in Full HD 1080p (i.e. 1920 x 1080 pixels) but you were viewing it on a tablet with a maximum resolution of 1024 x 768 pixels then you wouldn’t be getting the full resolution anyway. Nowadays however many of the newer tablets and smartphones tend to support Full HD, so that is less of a consideration.

The same sort of theory applies to the other settings as well however, which is why the approach you’d use if you want to ‘optimize’ your video while still keeping them at the highest quality your mobile device is able to support then you’d look up what settings to use and apply them. Knowing how to change MKV to MP4 is just part of that.

If all this sounds a little difficult, the easiest option is to use software that specializes in video conversion – such as the Movavi Video Converter. With it you can convert and optimize your videos while still retaining their quality through the use of presets that are tailored to all sorts of devices and platforms – including mobile devices. Alternatively you can even set a file size and have it automatically adjust the video to accommodate that size.

On top of that you can also use the Movavi Video Converter’s other features to improve the video as well – by cropping out unnecessary parts of the video, cutting out unwanted segments, and essentially ensuring that you only save the bits that you’re interested in. If you want you could even consider extracting audio from video (if all you need to save is the audio), enhancing the video quality, and much more too – giving you all the freedom you need to optimize your video for mobile in creative ways.