Growing an email list using social media marketing has never been easy. But, today email marketing has emerged as one of the most effective channels for marketing one’s business. For this very reason, it has become of grave importance for a business to constantly try new things in an attempt to grow their database. Thus, this is where marketing automation comes in.
What is marketing automation?
For the one’s who aren’t yet aware, marketing automation is a software platform in simple words that can help a business to automate their marketing and sales engagement to generate more leads, close more deals and measure marketing success. With a well-executed campaign, this can specifically turn out to be a game changer for a small business. So, don’t just sit back and read, get your hands on it and make the most out of it.
Ways to grow your email list with marketing automation
If you are looking to just get started, given below is the simplest form of marketing automation that will just help you do that.
Create Compelling Lead Magnets
Lead magnets if you are wondering what they are nothing more, but an ethical bribe on the lead generation page. It helps to incentivize the potential buyers to want to give you their name, email, address, phone number or any other information that you’re seeking. Thus, the lead magnets, in short, will help to magnetize the leads.
Tools as said before, in this case, might not necessarily mean software as commonly assumed. However, if you can do so for example with the help of Magento Daily / Multiple Deals Extension professionals or others, that would work great. As at the end, it will be all about how much worth your leads are and how much you can spend magnetizing them to you.
Optimize The Landing Page
Landing pages have always been about converting all the traffic and that attention into prospects and then into customers. But, will it be possible to get your prospects distracted? Not at all, right? So, the first step is to create a landing page with no distraction, including no home button, no navigation, and sidebars. Then use that landing page to entice your audience to sign up for your newsletter or free gated content such as an ebook, tutorial, guide or a report.
Integrate the right email software
If you are truly serious about growing your email list, then make sure to choose the right software. Else all your previous efforts may just end up in vain. Now, would anyone want that? Never, right? So, begin with a something basic like MailChimp and then move on to take this war to the next level.
With the help of such tools, you will be able to send bulk emails to the customers, clients, and others. All you will need to do is integrate the landing page software to the digital marketing automation platform.
Get going with the marketing automation
Once the above-given steps are completed, you’ll be ready to start the marketing automation machine which will help to grow the email list. Be it Facebook or Twitter, a simple automation tool will let you post or tweet on a recurring basis every alternate hour.
However, at the end, remember that not all magnets are going to be equal. One may get more leads than the other one. So, the only way to keep up with the changing factors is to keep experimenting. That’s the beauty of marketing. So, are you up for this task to maximize the overall benefits and grow your email list? We hope you are!
About the Author:Isha Singh
Isha Singh, an avid app developer is trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her sharing her views on web and app development, the latest being Magento Extension development.