Your online presence is one of the most important tools your business has for marketing your product or service. While it’s easy to get caught up in the day-to-day details of running your operation and neglect your company’s online presence, doing so can have a negative impact both for the short and long-term.

Fortunately, there are a variety of ways to boost your online presence if you’re either unsure on how to develop it, or if you’ve been failing to make it a success.

1. Become mobile friendly

Let’s face it, we’ve become a society of smartphones. People are spending more time on the web using their mobiles compared to desktop and if your business isn’t keeping up with the trend – it’s missing out on a huge piece of modern consumerism. Today’s consumer is most likely to search for a business on their smartphone, and if they can’t access yours they’ll move on to the next one. And it’s more than simply making your website mobile-friendly (which it has to be for Google rankings); your business could benefit from its own mobile app.

2. Your website needs to be great

The foundation of your online presence rests on your website, and a website that doesn’t stack up to the competition is on shaky ground, indeed. Your website contains all of the vital information about your business that your customers (and potential customers) want to know. When you consider that over 95 percent of consumers search for products and services online, your website is absolutely crucial to your success.

The dilemma for many business owners, however, is that they don’t have the time, experience, or expertise to create a website that’s not only well-designed but also boosts sales. That’s why enlisting the help of a quality website builder tool is of vital importance.

3.  Blogging

A regularly updated blog demonstrates that your company is active online and has important information to share. Moreover, Google will rate your site more favourably if it has regular updates. New content attracts visitors and keeps them on your page longer – so even if you can commit to blogging only once a week or twice a month you’ll keep potential customers interested in your website.

4. Be present on social media

Just try doing anything these days without being immersed in some kind of social media platform. Our social lives revolve around social media. That said, here is why your business’s presence on these platforms is of utmost importance:

Facebook

Facebook is, simply put, a way to acquire customers. It’s the largest platform that businesses can use to build sales.

Twitter

Considering that there are some 300 million active Twitter users, your business can benefit tremendously by having a Twitter presence. Studies show that nearly 70 percent of users are likely to buy from a brand they recognise on Twitter.

Pinterest

Using visuals is the best method of catching a customer’s eye on Pinterest while the “buy now” button certainly can help you reel in consumers. Smart businesses realise that Pinterest – which has an overwhelming number of women users – is an online gold mine.

Instagram

Brand engagement on Instagram now rates the highest among all social media platforms.

5. Stay on top of industry trends

Always make sure that your brand’s image and online presence is keeping up with important trends in your industry. It strengthens your image and – like your blog – can help position you as a thought-leader in your field.

6. Invest in PPC

Another great way to drive traffic to your site and increase awareness of your brand is through pay-per-click advertising. You can get started with campaigns such as Google Adwords or Facebook Ads for Business.

Making your business visible online is one of the most essential methods of attracting customers, making your brand known and gaining sales. By following some of the above methods of online marketing, you will be putting your business in a much greater position.

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