There are nearly four billion Google searches per day. What are you doing to make sure you stand out?
If you’re smart, you’re investing in SEO. After all, over 90% of traffic happens on the first page of search engine results.
On top of running your business, keeping on top of digital marketing trends, and boosting your online presence, learning about SEO can feel overwhelming. It doesn’t have to be.
Our guide will help you understand how SEO works and more importantly, how to make it work for you. Read on!
The Basics of SEO
Before we give you the top 10 tips you need to know to master SEO, let’s address a few basics. Things like “what does SEO stand for” and “how long does SEO take to see results” are a great place to start.
SEO stands for search engine optimization. SEO helps you rank higher on Google so that you capture the best traffic.
Things like your social media sites, whether your site looks good on smart devices, and blogging can help improve SEO. We’ll address all of these things and more in these 10 interesting facts.
1) There’s no Need to Submit Your Site
Submitting your site with Google won’t make a difference with regards to SEO. It’s more important to focus on the elements within your site than submitting your site.
Won’t submitting it get the contents indexed faster? Not at all!
The search engine’s crawlers have no priority. They’ll get to your site when they get to it.
2) You Must be Mobile
You might have the most beautiful site on the web. If it’s not optimized for mobile, then it won’t get seen.
Mobile traffic surpassed desktop traffic for the first time in 2018. As more people access websites through their phones and tablets, that number is going to keep climbing.
Optimizing your site for mobile is crucial for good SEO. Don’t be left behind.
3) Quality vs. Viral Content
You’d think that having a viral video would bring you long-lasting success. You’d be wrong.
Having a video, article, or other piece of content that gets big online is many people’s dream. You know what they say, though: the bigger they are, the harder they fall.
Having a site that produces high-quality content builds authority, gets links, and keeps your customers coming back again and again.
4) Keywords and Links
There’s no real cheat code to succeed at SEO. Keywords and links, though, will take your site to the next level.
Getting linked to from another site helps build your authority and boost your SEO. Including links in your site works in a similar way but make sure you link to only quality, authoritative sites.
Keywords help your customers find you. One main thing, though — don’t use overused keywords or stuff too many of them on your site.
5) Optimize for People
Thinking too much about SEO can actually harm your efforts. You can be so focused on getting the right keywords or finding the perfect links that you lose sight of who’s most important — your customers.
Find out what they’re saying online about your brand or brands similar to yours. Read and respond to any comments they leave on your page.
Do your research as to what they want to know about and go from there. Optimize for people, not just search engines.
6) Be Social
What social media sites are you on? How often have you updated your pages?
If you don’t have a good answer, it’s time for you to take social seriously. Your presence on social media helps build an online presence and boosts authority.
Bonus tip: reputation management is very important for SEO. Answer all of your reviews, both good and bad.
7) More is Less
Content is king and you want to give your customers all the info they want. More web pages seem like the way to go, right?
Wrong! User experience and quality content are more important than pages and pages stuffed with keywords, links, and endless content.
That being said, don’t cram everything into one page. Remember to think of how your customers will use your website.
8) Be a Blogger
Besides your basic web pages — about us, contact, your products or services — a blog is one of the best ways to create content. It seems difficult, but it doesn’t have to be.
Talking about things your customers want to know keeps your relevant. Plus, you’ll get opportunities to use the freshest and most targeted keywords.
Don’t get overwhelmed. Tackle one blog post a month and share it on your social sites to start.
9) Be Relevant
This next tip might be tricky to pull off but it’s still very important. To truly optimize your site for SEO, you need to make sure everything on it is relevant to your focus.
What does this mean? All elements of your site should have something to do with what you’re about.
This means you need to think beyond content. Your titles and subheaders, image descriptions, HTML tags need to be related to your site’s purpose.
10) DIY Your SEO
With our 10 tips, you’ve got the basics of SEO — and beyond. SEO can seem mysterious and difficult but with a little research and effort, you can tackle it yourself.
Knowing how to do it and being able to are two different things. As we said before, we know you’re busy building your company.
If you’ve got the time to try your hand at SEO, have at it! You get to learn a new skill and apply it the way you want.
If you’re glad you know what SEO is all about but need someone else to do the heavy lifting, you can check out this website to get some ideas.
Now You Know How SEO Works
You’ve got the basics. You’ve got the extras.
Now you know how SEO works and you’re ready to apply it to your site. Whether you do it through an agency or on your own, you’ve now got what it takes to get to the top of the search results page.
Want to see more SEO info? Learn more about improving your ranking by reading our SEO blog!