Are people getting tired of Facebook?
A new research has shown that majority of Facebook users have taken a pause from updating their Facebook pages for several weeks or more. Their reasons: they want to avoid gossip or drama from their friends to concerns about the company’s ever-changing and slippery privacy rules, according to Pew Research.
The research said two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in the United States. The research also revealed that the following:
61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.
8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.
Despite the findings, the world’s most popular social network, which recently revamped its messenger and offered VoIP services, is showing no signs of losing its audience, the research said.
Too busy with life
Pew said it asked the 61% of Facebook users who have taken a break from using the site to explain their decision. Most of the users who cited a break from using social networking site said they were just too busy with other things in life.
“The largest group (21%) said that their “Facebook vacation” was a result of being too busy with other demands or not having time to spend on the site. Others pointed toward a general lack of interest in the site itself (10% mentioned this in one way or another), an absence of compelling content (10%), excessive gossip or “drama” from their friends (9%), or concerns that they were spending too much time on the site and needed to take a break (8%),” the report said.
Only 4% of Facebook users cited privacy issues, with just 1% saying they did not like to share their lives via Facebook. Only 2% said they preferred to communicate face to face.
Pew also noted that the vast majority of users, 92%, still maintained a profile on the social networking site with two thirds saying the site is as important in their lives now as it was a year ago.
But a significant minority, just under a third, said the site is less important to them now and just over a third reported they have decreased the amount of time they have been on the site.
But Facebook should not be complacent, according to the research. Of concern to Facebook will be reports of decreased usage among 18 to 29-year-olds, with 42% saying the amount of time they spend on the social network in a typical day has decreased in the last 12 months.