If you’re working within Internet marketing niche, there is a good chance you’ve heard about explainer videos although they are a rather new concept.
According to some experts they are the next big thing when it comes to content and they will likely rise in terms of average position in Google.
So, what is so special about these videos? Read on and I will explain!
Like everything else in marketing, content is highly dependable on trends. These trends are sometimes cyclical and there is a good chance for something that was one popular to reemerge in future. They usually last for several years until people are fed up and wish to see and experience something different.
Explainer videos are currently trending when it comes to their impact on SEO.
But how did they become so popular?
There are several reasons for this.
First, I wish to address their spiritual predecessor – ultimate guides.
Until recently, ultimate guides were regarded as one of the best converting content on the Internet. SEO experts regarded them as the quickest way of getting whitehat links. Due to their nature, not only were the guides a safe method for link building but also universally accepted by the community.
That made them an instant winner.
However, there were several problems with guides that made them perish:
They became overused
As guides became more popular, more and more guide creators appeared. Due to an increased number of guides on the market, influencers were constantly spammed as people tried to get high quality links through content promotion. In the end, there were simply too many articles and influencers stopped paying attention all together rendering them useless
They were too long
Another issue with ultimate guides is their length. As if the sheer number of guides on the market wasn’t enough, they were much longer than your usual content having at least several thousand words on average.
However, this gap presented a perfect opportunity for some other type of similar content. So the explainer videos were born.
What’s so special about explainer videos?
As I already mentioned, explainers were a perfect way for filling the gap that was created on the market. Never forget; it’s not that information became obsolete or unwanted, it’s the form in which it was packaged.
Make content shorter.
Explainer videos last for 2 to 3 minutes on average and they are a perfect fit for any user. Have in mind that most people do not stick long enough to watch an entire 10 minute video. So, this is a perfect form in terms of the stats. In other words, people who watch your videos will stay for the entire duration which sends a good signal to both YouTube search engine and Google search engine. In this case, short form became an advantage for SEO.
But here is another factor that needs to be considered.
Explainer video is a video content.
Have in mind that we are visual beings. Furthermore, young generations are having so much issues keeping attention. This is due to TV and the Internet and the fact that everything has become so flashy.
So instead of giving them written content (which they likely won’t read) it is much better to present them with video content, type of content which is much more likely to be digested.
What can an explainer do for you and your website?
Now we come to the most important question.
Let’s see some of the main reasons why every company should use explainers.
They are popular
Well, this is a no-brainer. When creating content you should always focus on things that people wish to read or watch. At this point in time, explainers are the focal point. So by simply creating them, you are increasing odds that your content will have high user engagement stats.
They are focused on future
What do I mean by this? Even if explainers stop being trendy, videos as a whole will increase in popularity. This means that when you stop creating explainers, you will still have that knowledge that video creation gave you and you will be able to utilize it for future projects. In that regard you will have a competitive edge in future especially if you managed to establish yourself as a go-to person.
They are inclusive
Each topic gets increasingly complex as the time goes by. It is really easy to understand a 500 word article. On the other hand, when you read a 5,000 word article, you will likely have much more questions and things may become blurry. Short content is more inclusive and more newbie friendly.
If you wish to enrich your content, you should definitely think about creating explainer videos. They are the way to go!
About the author: Nikolay Stoyanov is a well-known Bulgarian SEO expert with 9 years of SEO experience. He loves writing about various SEO topics on his blog NikSto.com. Nikolay also offers 100% white hat SEO, audits and Penguin penalty removalservices to clients in various niches around the world.