Thinking of putting up a website or blog for your up and coming online business? Before you get all excited in designing and developing it, you need to take note of a few things first. Search engine optimization or SEO is a very important factor to consider in maintaining a blog or website. Proper SEO tools are necessary to ensure a high page rank and domain authority that will lead to high traffic and lead generation for your site. As an aspiring online blogger or entrepreneur, how do you create the right website that can dance to the beat of the SEO “tune?”
Current SEO Do’s and Don’ts
What are the basic things you need to know about doing search engine optimization or SEO in today’s highly demanding and competitive online world? First thing you have to remember is Google’s Panda update. Google, one of the world’s leading search engines, came up with the Panda algorithm system which is basically a way on how to reward potential high ranking sites and penalize unworthy ones. They came up with a metric that will allow them to increase substantial website’s popularity and scrap irrelevant ones. It all has something to do with posting timely, meaty, and informative content.
So what can you do to ensure that your blog or website will rank first or second in Google’s search results? Remember that users usually click the first two to three search results in the page. If your website doesn’t make it on the top five spots, it can be considered indistinguishable or irrelevant. Here are some great start-up tips for you:
- Always provide timely, original and useful content.
There is a high chance that Google will rank your website highly if you post regular and substantial content. Try not to repeat any material that you have already posted. You can try exchanging blogs with other sites or maybe even accept occasional guest posts. Just make sure that you have something new to contribute to your readers.
- Write for your readers, not for the search engines.
Lots of website owners make the mistake of writing for the search engines instead of for their target audience. No one wants to read a post that is bombarded with keywords, nor would they want to peruse topics that have been discussed already. Do your homework and come up with content which is highly relevant for your chosen target market.
- Avoid creating “dead” pages.
Dead or inactive pages can be detrimental to your site. Therefore, you need to make sure that all the pages in your website are relevant to its overall theme. This way, you would avoid neglecting some pages and forget all about placing content on them.
- Don’t complicate your website.
The simpler the website, the better it is for your target audience. Aim to create a fuss-free no-nonsense website that is easy to navigate and optimize. A well-designed website attracts more readers. You would definitely want this for your business.
- Link to relevant websites.
Make sure to link to high ranking websites or blogs that are of the same niche as you are in. This can get you noticed by the community related to your business. You will do well to exchange links and posts with them.
Effective preparation is the key to doing anything. You need to arm your website with enough tools that will help it acquire the rank you’re aiming for. Do you think your website can measure up to Google’s present standards?
Niña Angeli Pilapil is expert in cheap promotional items and a writer who loves reading books and novels. She works for Promopeddler, a promotional products company. Visit her Twitter page at http://twitter.com/ninsbonita.