Evolved Multimedia Broadcast Multicast Services, abbreviated as eMBMS is a is a point-to-multipoint interface specification designed to provide efficient delivery of broadcast and multicast services, both within a cell as well as within the core network, Transmissions are delivered through an LTE (Long Term Evolution) network& hence, eMBMS is also known as LTE Broadcast.
Some of the competing technologies of MBMS are DVB-H/DVB-T, DVB-SH, DMB, ESM-DAB, and MediaFLO. Spectrum insufficiency and the cost of building new broadcast infrastructure some of these technologies may not be viable. MediaFLO has been deployed commercially in the US by Verizon Wireless through their relationship with MediaFLO USA, Inc., a subsidiary of Qualcomm. However the service was shut down in early 2011.DMB and DVB-H trials have been ongoing for more than a year now, such as those during the football 2006 championships in Germany.
On August 30th, 2014, Ericsson and Polkomtel successfully tested LTE Broadcast technology by streaming the opening game of the 2014 World Volleyball Championship to hundreds of guests at Warsaw’s National Stadium in Poland.In June 2015, EE demonstrated LTE Broadcast during the FA Cup final in the U.K. In September 2015, Verizon demonstrated eMBMS by broadcasting INDYCAR races.
In October 2015, Go90 eMBMS service was commercially launched by Verizon. Go90 offers both On-Demand and LiveTV, in both Unicast and Broadcast, and supports more than 10 different LTE Broadcast mobile devices.
There are many applications where this technology can be used such as mobile TV and radio broadcasting, live streaming video services, as well as file delivery and emergency alerts. There is still some skepticism however as questions remain whether the technology is an optimization tool for the operator or if an operator can generate new revenues with it. Various studies have been published on the domain identifying both cost savings and new revenues.The technology has paved way for mobile phones to populate markets & some of the best mobile under 10000 is capable of using this technology.