Logo designing has different relevance to different people. For those designing it, it is a challenge to transform the client’s ideas in to a design. For those requesting them, it is a vision that will be recognition of their brand and for those who view these logos (general public) it is synonymous to the product that the business deals with.
Due to these different lookouts, it is important for the web designer to stand true to the expectation of the client and come up with a logo that’s popular. Keeping that in mind, here are some of the simple designing tips that will ensure that you design a logo that will be satisfactory.
This is the most basic but important stage of logo designing because at this stage you will have to research the target audience, do a complete study on the concept by keeping the clients expectation in mind and discuss your interpretation of the brand. After this stage, ensure that you understand everything about the brand and keep yourself updated.
At this stage you will first have to do some search on the internet and start making sketches. Avoid discarding sketches even if you aren’t happy with the design, keep the rough sketches because you may get some ideas later that match and click. Avoid “getting inspired” from other logos and try to create something unique. Come up with a clever logo design that hints towards the brand name or product and is in sync with the brand. Utilize input from various sources but don’t let them overwhelm you with their ideas, the reason you are hired is because you are a professional who knows better than letting others dictate your craft.
Transformation to Design
Start your sketches in the age old pencil and paper route and avoid the temptation to begin on a computer. Experiment with the designs, tag lines, shapes and then move to detailing. For taglines, use clear and simple fonts (stick to one or two fonts), avoid clutter and too many colors when not necessary. The best bet is to design a logo in black and white and let the client decide whether they want to add color or want to go ahead with a bold statement.
Once you have sample draft, try to deduct unnecessary elements out of the logo, with an intention of keeping it simple and clutter-free. If you are unsure about any element, get rid of it. Design in various sizes and see which one works best for the client, however, keep in mind that the logo will be blown up in size for advertising while it might get compressed for use on visiting cards. Keep the size element in mind when you begin designing on your computer.
Once you have completed the above, now comes the time to present the design to the client. Be ready to get panned by the client as more often than not, clients request alterations and revisions for the first draft. Understand what changes they need in the draft and begin work accordingly so that you can design an end product that will soon become the face of the brand.
- Logo design
- License: Creative Commons image source
Kcmouli is a freelancer blogger who loves to blog about anything tech related, from Logo design and software design, development and related topics. Do check out some of the other posts and share this post on web 2.0.