8 Link Building Strategies for Your Online Business

Backlinks are an important part of every successful digital marketing campaign. However, with recent updates to Google algorithms, the manner in which backlinks are ranked is changing. In the past, quantity outranked quality, but not anymore. Now, low quality backlinks like link spam and paid links won’t improve your ranking and can even hurt it. These 8 link building strategies will help you create high quality, relevant backlinks to improve your search engine ranking.

Guest Blogging

Guest blogging is still one of the best ways to create strong backlinks to drive traffic to your site. The key to effective guest posting is finding a high quality site that puts your article in front of the right audience. When you post an engaging piece of content to the right site it will drive readers to your site.

Stay active on your post and interact with readers that make comments. This helps you establish a relationship with the readers and the editor. Working to maintain a good relationship will allow you to make guest posts more often, driving more traffic, and building better backlinks.

Don’t just add a link to your page at the bottom of a guest post, back up claims, statistics, and statements with links to authoritative sites you’ve researched. This adds value and quality to your post for both readers and Google algorithms ranking your backlink.

Host Other Writers

Guest blogging works both ways. A great way to build backlinks, loyal readers, and more traffic is to allow others to write guest posts on your site. This gives your site added content and also builds a dense network of quality links.

Do Your Research

Your competitors offer you a great opportunity to do some research. Link indexing explorers like Moz and Majestic, allow you to research all web pages indexed by search engines. Now, you can understand the strengths and weaknesses of your website. It also provides you with a great opportunity to understand the backlinks used by your competitors. You can also use indexing explorers to identify sites that you can use to create strong backlinks.

Answer Questions

Whether you sell a product or a service, you have to answer a lot of questions. In fact, you’re probably an expert in your field. A good way to build quality backlinks is to share your expertise on Q&A sites like Answers, Yahoo Answers, and Quora. Forums offer a great opportunity to share experiences and answers you’ve gleaned from your work. Just make sure that any links you add feel organic.

Internal Links

Using anchor text is a great way to build internal links. To maintain quality ranking, internal linking should not be overused. Use keywords relevant to your company to anchor links in the text, when clicked the link should direct readers to other pages on your blog or site.

A strong internal linking structure does more than help you create backlinks, it also helps visitors navigate your site, improving their experience.


Search engine optimization is a vital aspect of any online marketing strategy. SEO uses keywords, analytics, and link building to increase the visibility of your page. According to Coalition Technologies, a design and marketing firm specializing in SEO techniques, link building is about creating the right links offering quality and quantity, and increasing the visibility of your site.

When you combine keywords, high quality articles, and internal links, you establish strong SEO that improves your search engine listing.

Report Broken Links

Broken links are exactly what you think. They’re links in articles that lead nowhere. Searching for broken links your site can replace, is a great way to build backlinks. Once you’ve found

broken links on a site using a feature like Check My Links for Google Chrome, contact the site owner. Point out the broken link on their site and suggest your site as an alternative link.


Visuals rules the web. Images, icons, and infographics immediately convey meaning to a visually hungry audience. Creating infographics telling an interesting story in an easily shareable format is a great way to create quality backlinks to your site. Once you create an infographic with an embedded backlink you’re ready to share it. Every time someone reposts your infographic you get another strong link for your site.

Time and Dedication

Building backlinks for your online business is a great way to increase the visibility of your site and improve your search engine ranking. Of course, building links takes time and dedication, but when properly implemented you can establish high quality, relevant links that help drive more traffic and increase your conversion rate.



Author Bio: Carolyn Clarke is a freelance writer from Los Angeles, CA. She specializes in best marketing practices. In her spare time, she enjoys painting and making DIY crafts with her two daughters, Emily and Evelyn.