The need for useful metrics is important for the SEO of your website. You can easily obtain the metrics you need by using Google Analytics. However, the right custom reports are needed to show you the best information.
Content Efficiency Analysis Report
Custom report URL: https://www.google.com/analytics/web/permalink?type=custom_report&uid=YFlzg-qQSqKidxQedAVJDA
Tracking the content on your site that produces the best results is important for SEO. You need to track the best performing content on your site, the content delivering the best value, and the content offering the most engagement to viewers. All the metrics you need are grouped together in one area in a variety of columns. Metrics include entrances, page title, bounce rate, unique visitors, page views, the average time on page, and goal completions.
Keyword Analysis Report
Custom report URL: https://www.google.com/analytics/web/permalink?type=custom_report&uid=KisQj0PlRYymBJ_7uo0FHg
The use of target keywords is important for SEO. This report will show you if the optimization of your keywords is meeting with success. These metrics are displayed in tabs. You will see tabs for Targeting, Engagement, and Revenue. The Targeting tab shows you unique visitors, goal completions, the rate of goal conversions, and average page load time. The Engagement tab displays unique page views, pages viewed per visits, bounce rates, and a few others. The Revenue tab will show you the the money one or more keywords is generating.
Link Analysis Report
Custom report URL: https://www.google.com/analytics/web/permalink?type=custom_report&uid=ERgQ6s4MT8-Nx94sviZTlg
Creating backlinks is another important aspect of SEO. This report will show you the websites that are the best sources of traffic. Reviewing this report will tell you if you need to rethink where to place new links to a product page or the landing page for your website. Metrics included in this report are source, landing page, visits, goal completions, bounce rates, pages per visits, and new visit percentage. Google often changes the way that backlinks are treated. This means that you may need to clean up old links if they are poor sources of traffic.
Pay-Per-Click Keywords Report
Custom report URL: https://www.google.com/analytics/web/permalink?type=custom_report&uid=zVR_dRdGSHqlvF5qO_c8ig
Business owners who are using paid traffic sources will want to see if their keywords are performing at their expectations. This report will tell you if certain keywords are working better than others. You will see metrics in this report that include visits, CPC, goal completions, and cost per conversion. If you see a low percentage for select keywords, then you can easily decide which keywords to eliminate.
Social Media Report
Custom report URL: https://www.google.com/analytics/web/permalink?type=custom_report&uid=Qcr44TE9S_a9wn8yFaJ_uA
The SEO of your website needs to include the use of various social media channels. This report is used to show how each social media channel is performing. You may find that one social media site is better for generating traffic than another. Metrics in this report include visits, social actions, goal conversions, goal completions, and goal value.
If your site is geared towards eCommerce, then view an eCommerce Traffic Report (https://www.google.com/analytics/web/permalink?type=custom_report&uid=7D6bwIWjR2C6K-h19m-xdg). This will show you your best traffic channels. A Browser Report (https://www.google.com/analytics/web/permalink?type=custom_report&uid=bOMHpFgtQPqC_-Sjl1ul7w) is also an option if you want to see the most used browser on your site. The use of the right reports will help you save time and make better business decisions.
David is an SEO expert at Search Factory, a search engine optimisation agency from Brisbane, Australia. David is also a Google Analytics guru, and is always willing to share some of his knowledge. For more visit: http://searchfactory.com.au/internet-marketing-services/seo-services/