In this digital era of the 21st century, it has become really important for businesses to have a strong online presence. It helps SMEs to create a brand value. However, in today’s competitive marketplace it is next to impossible to improve your brand image without having a future-proof SEO strategy.

For most of the digital marketing executives, SEO is a process of optimizing the content of the website for the targeted keywords. However, it is important for them to understand the fact that in order to build a strong SEO strategy you have to start the process from its designing and development. In the below section we will reveal the top 4 designing and development tips that will help you to build an SEO friendly website.

Image Optimization

When it comes to on-page SEO, it is equally important to optimize the images of your website like the content. You have to do it with the following two methods:

  1. Use small sized images on your website. It will help your website to load faster.
  2. Use ALT tag with all of your images. It is always suggested to use a keyword as the ALT tag. It will help search engines to understand what the image is about

So, it is better to hire a web design and development company in India that will also help you with image optimisation of your website.

Careful Uses of Flash Element

With the advancement of web designing, we have also come to see the uses of flash elements in plenty of websites. However, it is important for designers to understand the fact that using too much flash elements makes their website heavier. As a result, it takes time to load which is very bad from SEO perspective.

Page Speed

The time your website takes to load plays a crucial role in SEO. The page speed of your website mainly depends on the web development. So before hiring a web development agency ensure that they will help you with the following things:

  1. Reducing server response time
  2. Using fewer plugins on the website
  3. Reducing the number of redirections etc.

If you follow the above tips when developing your website then it will obviously take less time to load.

Use Less JavaScript

Finally, it is also suggested to use JavaScript carefully. Search engines trouble to go through JavaScript. As a result, if you use too much JS on your website then search engine might trouble with indexing your website.

By following the tips discussed above you will be able to create an SEO-friendly website. Hope the post was helpful to you and you have enjoyed reading it.

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