Big and small business organizations alike can reap countless benefits from having a website. Companies with an online presence are easier to contact and conduct business with. They are also able to reach more customers than businesses that have failed to tap into the power of information technology. Small businesses can also take advantage of their r website by selling their products and offering their services online.

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A website can help boost your company’s sales; you can make the most of your website if you are able to turn your traffic into paying customers. This can happen, depending on your site’s content that your visitors see when they go to your website. Here are three things that people should see when they visit:

1.       Contact Information

One of the most important things that should be included and must be easily seen by visitors is your contact information. It is also important that visitors don’t have a hard time looking for your contact details so you should consider placing it in the sidebar of your website and your homepage. One good example would be RingCentral’s website, with its contact information very much visible even at first glance. Without your contact information and without any other means to send you a message through your site, your customers won’t be able to ask relevant questions about your services or products. Even worse, those who would have made an offer to purchase from you may decide to look for another supplier because they had no means of contacting you. Despite the obvious reasons behind providing a business’ contact details, many businesses still fail to include this crucial bit of information in their websites. A survey conducted by BIA/Kelsey, a market research company, found that more than half of small business websites in the United States do not have easily visible contact information. 75 percent of small business websites failed to include an email link in their homepage and six out of ten do not even post their business phone number.

You should include your email address and your business telephone number so people can easily contact you for inquiries or orders. If you operate a brick and mortar shop, you should also post your physical address with the state and zip code. Adding your business’ physical address can give your website more credibility because it somehow tells your customers that you have a store that they can visit should they encounter problems with their purchase.  Some business websites even post maps and directions to their physical address to serve as guide for customers who want to visit them personally.

2.       Business-relevant Images

Give your visitors an idea of what your business is really about by posting photos of your products or images that depict the services that you offer on your website. You may include images of the digital cameras and PC tablets that you sell if your business sells gadgets.

You can use your website not only to showcase your products and services but you can also process orders from your customers through your website. Should you want to turn your business into an online store, you should accompany product images with descriptions and other helpful information. Details that you may want to include are the available sizes, colors, number of available stock, prices and shipping options.

3.       Links to Your Social Media Profile

If your business has accounts with social media sites such as Facebook, Twitter, Pinterest and Instagram, try to use recognizable icons to link your social media profiles. This makes it easier for your customers to follow you or like your page.

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